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The Hispanic Got Milk? Campaign Recently Visited Atlanta Promoting the Drink Well. Live Well. Tour!
Date:4/14/2009

ATLANTA, April 14 /PRNewswire/ -- The Hispanic got milk? Milk Mustache Mobile Drink Well. Live Well. Tour is traveling coast-to-coast to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The Tour cruised through Atlanta recently hosting free events to encourage local residents to not only live well but to drink well with nature's wellness drink -- milk.

A little face of wellness!...Luciano Liberona was very excited to take his very own milk mustache photo while sampling a delicious tropical fruit smoothie. His mother Alejandra feels good about the nutritional value of milk and believes it's an easy step to help him grow healthy and stronger every day. Each glass of milk is packed with nine essential nutrients: calcium, vitamin D, protein, phosphorus, riboflavin, vitamin B-12, vitamin A, potassium and niacin.

Healthy smiles!...Esther and Elizabeth Gonzalez love drinking chocolate milk and they both follow their mother's example by drinking milk every day. In fact, as the nutritional gatekeeper of her family, mom recognizes the nutritional and economical value in drinking 3 glasses of low fat milk a day. At about 25 cents per glass, milk provides her family with key vitamins and minerals like calcium and vitamin D -- and it's one of the most economical sources of protein.

Check us out at www.eligeleche.com to learn more about the Drink Well. Live Well campaign. While there, you can download the "New Face of Wellness" report, learn more about the iconic Milk Mustache Campaign, and the health advantages of being a milk-drinker.

The Milk Processor Education Program (Milk PEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The Milk PEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

    Contacto:  Yvette Regalado
               SIBONEYUSA
               305.373.2535
               yregalado@siboneyusa.com

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SOURCE Milk PEP
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