MOUNT ROYAL, N.J., Jan. 8 /PRNewswire/ -- The Healthcare Communication & Marketing Association (HCMA) today announced that its second annual conference and awards ceremony will take place at the new Westin Hotel in Jersey City, N.J. from June 17-19, 2009. For the first time, the event will focus on a single directive: shaping the future of healthcare marketing. Leaders from medical device, pharmaceutical, biotechnology, diagnostics and healthcare marketing services are invited to join The Family for a 'Sit Down,' to share their knowledge and experiences during highly interactive workshop sessions and networking events.
"This year's event will build on the momentum created at last year's inaugural event in Dallas," said Jay Bolling, president of the HCMA. "From this solid foundation, we will focus on how healthcare marketing and communication is shaped in the future -- from technology to physician access, to patients' roles in the healthcare decision-making process, to the ever- changing regulatory environment."
On January 1, 2008, the Medical Marketing Association (MMA), the Midwest Healthcare Marketing Association (MHMA) and the Healthcare Marketing and Communication Council (HMC) merged to form the HCMA and have emerged strengthened and renewed as the new national organization of healthcare marketing, communication and education professionals. This year's conference reflects the HCMA's mission to provide career development through quality education, mentoring, interaction with industry thought leaders, and networking with peers.
"This is a unique conference that allows attendees to interact and share
ideas with presenters, panelists and other attendees," said Neil Matheson,
HCMA Board Liaison for the 2009 conference and awards ceremony. "This is one
of the premier industry events in 2009 and a valuable experience for anyone in
healthcare marketing, communications and education who
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