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The HealthCentral Network Acquires MedTrackAlert, Extending its Ability to Reach Highly Engaged Online Health Consumers
Date:6/10/2008

can now reach audiences across a spectrum of online engagements, including condition-specific sites and newsletters; highly-targeted, permission-based e-mail education programs; and CareCentral.com, HealthCentral's private communities for those organizing caregiving activities.

"MedTrackAlert is a perfect complement to HealthCentral's already powerful, highly targeted online health network," said Christopher M. Schroeder, President and CEO of The HealthCentral Network. "We now have the largest, highest-quality capability for bringing together passionate and motivated health consumers with the most relevant advertiser information and offers."

MedTrackAlert co-founders Ted Smith and David Silver will join HealthCentral, leading development of ad products, analysis and marketing and HealthCentral's offering of advertiser services and audience research. Smith becomes Vice President of Patient Engagement and Marketing. Silver becomes a Vice President of Business Development.

"By providing timely and very relevant information, we give highly engaged patients the tools to help manage their conditions," said MedTrackAlert President and Co-Founder Ted Smith. "MedTrackAlert makes certain that consumers receive information directed to their specific concerns and that they miss nothing that could be important to their needs. Joining with HealthCentral allows us to build on this service, combining our e-mail newsletter offerings and reaching their nearly 11 million monthly unique visitors."

Before co-founding MedTrackAlert, Smith was Senior Vice President of Research and Intelligence at CNET Networks, responsible for thought leadership and product research. At CNET, Smith developed a suite of business intelligence tools that are benchmarks for the industry. Silver, MedTrackAlert's co-founder, is an experienced entrepreneur and manager, having led business and product development for two successful online and health-related start-ups.

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SOURCE The HealthCentral Network, Inc.
Copyright©2008 PR Newswire.
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