Navigation Links
The HealthCentral Network Acquires MedTrackAlert, Extending its Ability to Reach Highly Engaged Online Health Consumers
Date:6/10/2008

In First Acquisition Since Investment from IAC/InterActive Corp, Leading Health Network Moves to Enhance Suite of Patient Engagement Capabilities

ARLINGTON, Va., June 10 /PRNewswire/ -- The HealthCentral Network, Inc. (http://www.HealthCentral.com) announced today the acquisition of consumer health information company MedTrackAlert, LLC. The move more than doubles the size of HealthCentral's email newsletter reach and offers advertisers more ways to reach high-quality audiences that are deeply engaged around specific health conditions. The terms of the deal were not disclosed.

With the acquisition, HealthCentral is building an unmatched suite of patient engagement capabilities benefiting both users and advertisers. MedTrackAlert's e-mail newsletters are delivered to opt-in audiences that have expressed a strong concern for a specific health issue, providing unique, timely health alerts that help users manage life-changing conditions.

For users, the acquisition means the latest, most relevant health alerts providing need-to-know information about specific health conditions. Ensuring that users miss nothing about a condition that matters in their lives, editors choose the most relevant and important stories to help users manage their health needs. MedTrackAlert's news alerts will be offered in conjunction with HealthCentral's existing e-mail newsletter offerings, which provide users with healthcare management tools and tips for their everyday lives.

For marketers, the collaboration means significantly expanded reach, allowing them to engage patients through more than 2.4 million permission-based subscriptions and patient education programs. Marketers currently reach health consumers across the company's more than 35 condition-specific and general health properties, and largest targeted online health ad network. With the MedTrackAlert acquisition, advertisers with HealthCentral can now reach audiences across a spectrum of online engagements, including condition-specific sites and newsletters; highly-targeted, permission-based e-mail education programs; and CareCentral.com, HealthCentral's private communities for those organizing caregiving activities.

"MedTrackAlert is a perfect complement to HealthCentral's already powerful, highly targeted online health network," said Christopher M. Schroeder, President and CEO of The HealthCentral Network. "We now have the largest, highest-quality capability for bringing together passionate and motivated health consumers with the most relevant advertiser information and offers."

MedTrackAlert co-founders Ted Smith and David Silver will join HealthCentral, leading development of ad products, analysis and marketing and HealthCentral's offering of advertiser services and audience research. Smith becomes Vice President of Patient Engagement and Marketing. Silver becomes a Vice President of Business Development.

"By providing timely and very relevant information, we give highly engaged patients the tools to help manage their conditions," said MedTrackAlert President and Co-Founder Ted Smith. "MedTrackAlert makes certain that consumers receive information directed to their specific concerns and that they miss nothing that could be important to their needs. Joining with HealthCentral allows us to build on this service, combining our e-mail newsletter offerings and reaching their nearly 11 million monthly unique visitors."

Before co-founding MedTrackAlert, Smith was Senior Vice President of Research and Intelligence at CNET Networks, responsible for thought leadership and product research. At CNET, Smith developed a suite of business intelligence tools that are benchmarks for the industry. Silver, MedTrackAlert's co-founder, is an experienced entrepreneur and manager, having led business and product development for two successful online and health-related start-ups.

The MedTrackAlert acquisition is HealthCentral's second recent acquisition and first since it received a significant minority investment from IAC/InteractiveCorp. The company will continue to acquire and build new capabilities and products that deliver high quality and targeted opportunities for health and wellness audiences and marketers.

For more information and a list of product offerings from The HealthCentral Network and MedTrackAlert, see http://www.HealthCentral.com.

About The HealthCentral Network

The HealthCentral Network, Inc. (http://www.HealthCentral.com) is the leading collection of online consumer health assets, with more than 35 condition-specific, wellness and general health Web properties. By offering connections to renowned experts, a network of patients and caregivers who share "real world" experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers. The HealthCentral Network also manages the highest-quality health advertising network, not building size for size's sake -- but targeting condition-specific audiences who value and engage with information from marketers on their terms.

The HealthCentral Network was acquired in 2005 by Polaris Venture Partners, The Carlyle Group, Sequoia Capital, and Allen & Company. In January 2008, the Company received a significant minority investment from IAC/InteractiveCorp and additional investment from its original investors, and IAC CEO Barry Diller joined The HealthCentral Network's board of directors. In April 2008, HealthCentral and IAC Ad Solutions Network announced a new ad network relationship, expanding the collective reach to nearly 50 million monthly unique users.

HealthCentral's management team combines decades of interactive media, medical and journalism experience: CEO and President Christopher Schroeder was the CEO and Publisher of Washingtonpost.Newsweek Interactive, the interactive subsidiary of The Washington Post Company.


'/>"/>
SOURCE The HealthCentral Network, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. The National Association For Continence and The HealthCentral Network Form Alliance to Develop New Online Resources for Patients Coping with Incontinence
2. The Anxiety Disorders Association of America and The HealthCentral Network Form Alliance to Develop New Online Resources for Anxiety Disorders
3. The HealthCentral Network Signs Spunky Midlife Gals for Comedic Relief on Alzheimers, Skin Care Sites
4. The HealthCentral Network Adds New Hope Medias ADDitudemag.com to its Premier Network of High Quality Sites
5. The Attention Deficit Disorder Association and The HealthCentral Network Form Alliance to Develop New Online Resources for Adult ADHD
6. Healthcentrals Healthcare08 Site, an Interactive Health Care Issues Tool, Featured on washingtonpost.com
7. The HealthCentral Network and Sister to Sister Form Alliance to Develop Enhanced Online Resources
8. IAC Acquires a Minority Stake in The HealthCentral Network
9. The HealthCentral Network Wins eHealthcare Awards for Breast Cancer and Migraine Web Sites
10. HealthCentral.coms New Stop Smoking Site Provides Expert Advice, Supportive Community to Help Smokers Quit
11. The HealthCentral Network Adds Skin Care Site to Its Web Properties
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/17/2017)... ... February 17, 2017 , ... The Alliance Healthcare Foundation ... to further positively impact the health and wellness of our community in San ... our duty to seriously consider releasing our assets beyond our 5% targeted distribution ...
(Date:2/17/2017)... ... February 17, 2017 , ... ... and Reimbursement , **An FDAnews Webinar**, Feb. 22, 2017 — 1:30 p.m. ... critical reimbursement questions manufacturers should be asking before selecting an FDA approval ...
(Date:2/17/2017)... ... February 17, 2017 , ... Qualis Health, one ... in the 8th Annual DecisionHealth Platinum Awards in recognition of its innovative healthcare ... is recognized across multiple award categories, highlighting four of the organization’s current programs:, ...
(Date:2/17/2017)... ... February 17, 2017 , ... ... announced today that Karen Pilley has been promoted to Chief Executive Officer. ... shifting healthcare paradigm – a shift that demands the transition from pay-for-service to ...
(Date:2/17/2017)... (PRWEB) , ... February 17, 2017 , ... ... sponsor and exhibitor at Molecular Medicine Tri-Conference February 20 – 22 in San ... Inspirata will showcase its anatomic and molecular pathology workflow solution, as well as ...
Breaking Medicine News(10 mins):
(Date:2/17/2017)... 17, 2017 On Thursday, February ... edged lower at the closing bell, while the Dow ... 20,000 benchmark. Moreover, five out of nine sectors ended ... yesterday,s market sentiment, Stock-Callers.com assessed the following Medical Appliances ... (NYSE: SNN ), ABIOMED Inc. (NASDAQ: ...
(Date:2/16/2017)... Quest Diagnostics (NYSE: DGX ), ... announced that it has been named one of the ... The annual survey designated Quest Diagnostics as ... Pharmacy and Other Services" industry to attain Most Admired ... attain the designation. This is the second consecutive year ...
(Date:2/16/2017)... Conn. , Feb. 16, 2017 The Lockwood ... the 2017 Best Place to Work in Connecticut ... This is the third year in a row that Lockwood ... this year to earn the number-two spot in 2017. The ... maintaining workplace excellence. The winners were determined through a survey ...
Breaking Medicine Technology: