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The HealthCentral Network Acquires MedTrackAlert, Extending its Ability to Reach Highly Engaged Online Health Consumers
Date:6/10/2008

In First Acquisition Since Investment from IAC/InterActive Corp, Leading Health Network Moves to Enhance Suite of Patient Engagement Capabilities

ARLINGTON, Va., June 10 /PRNewswire/ -- The HealthCentral Network, Inc. (http://www.HealthCentral.com) announced today the acquisition of consumer health information company MedTrackAlert, LLC. The move more than doubles the size of HealthCentral's email newsletter reach and offers advertisers more ways to reach high-quality audiences that are deeply engaged around specific health conditions. The terms of the deal were not disclosed.

With the acquisition, HealthCentral is building an unmatched suite of patient engagement capabilities benefiting both users and advertisers. MedTrackAlert's e-mail newsletters are delivered to opt-in audiences that have expressed a strong concern for a specific health issue, providing unique, timely health alerts that help users manage life-changing conditions.

For users, the acquisition means the latest, most relevant health alerts providing need-to-know information about specific health conditions. Ensuring that users miss nothing about a condition that matters in their lives, editors choose the most relevant and important stories to help users manage their health needs. MedTrackAlert's news alerts will be offered in conjunction with HealthCentral's existing e-mail newsletter offerings, which provide users with healthcare management tools and tips for their everyday lives.

For marketers, the collaboration means significantly expanded reach, allowing them to engage patients through more than 2.4 million permission-based subscriptions and patient education programs. Marketers currently reach health consumers across the company's more than 35 condition-specific and general health properties, and largest targeted online health ad network. With the MedTrackAlert acquisition, advertisers with HealthCentral
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SOURCE The HealthCentral Network, Inc.
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