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The Health Trust Announces $30 Million Investment Towards Making Silicon Valley Healthiest Region in America
Date:1/24/2008

Strategic initiatives focus on healthy living, healthy aging, healthy

communities

CAMPBELL, Calif., Jan. 24 /PRNewswire/ -- The Health Trust today announced a $30 million investment in three initiatives that will help Silicon Valley become the healthiest region in America.

By 2010, the goal is to make significant strides in achieving the goals of healthy living, healthy aging, and healthy communities for everyone in the region.

"Silicon Valley is dynamic and successful, but we are not immune to health challenges," said Frederick J. Ferrer, Chief Executive Officer of The Health Trust. "We are experiencing the national epidemic of obesity that increases the risks of many deadly chronic diseases. We are facing a population explosion of seniors in our county and our health and social service system is ill-prepared. And, we struggle to overcome the barriers to health that exist for far too many people in our community. There is much work to be done."

Over the last two years, The Health Trust Board of Trustees, staff, and other community leaders identified the most critical health issues of the region and developed detailed strategies for effective change. "We based our decisions in solid research to determine where the largest areas of need were, and where our leadership and investments could make the biggest contribution to health," said Ferrer.

All three initiatives concentrate on changing the community environment so that health is more accessible to every resident. The three initiatives launched by The Health Trust are:

-- "Healthy Living" which focuses on getting more people to a healthy weight. Plans for this initiative include advocacy for land use policies that support physical activity and healthy lifestyles, encouraging more community gardens and farmers markets, workplace wellness activities, and an engaging public education campaign to encourage people to eat better and be more
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SOURCE The Health Trust
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