Navigation Links
The Foundation for Biomedical Research Releases New Breast Cancer PSA

'Jen's Story 2' is a riveting 60-second spot depicting a biomedical researcher battling breast cancer herself and searching for a cure

WASHINGTON, Jan. 12 /PRNewswire-USNewswire/ -- The Foundation for Biomedical Research (FBR) announced today the release of its new PSA, "Jen's Story 2," as part of its ResearchSaves national campaign. The 60-second spot reunites viewers with Jen, a real biomedical researcher who specializes in breast cancer research and is battling the disease herself.  The PSA chronicles Jen's life from her lab, where she investigates new treatments for breast cancer, to the hospital, where she receives her own breast cancer treatments.  Jen's research and the treatments she receives are possible because of medical research with animal models.

"Jen is an extremely courageous woman who has dedicated her life to medical research and the quest for cures," said FBR president Frankie Trull. "Jen's personal story is so compelling because it's real. There are so many researchers – just like Jen – who are fighting for cures for themselves, their families and people around the world.  It's high time we give them the accolades they deserve.  By telling Jen's story, we hope to both educate the public and express our gratitude to all researchers."

"Jen's Story 2" is a follow-up to the critically acclaimed PSA "Jen's Story," which won four Telly Awards in 2009.  "Jen's Story 2" – the second of four PSAs – seeks to show viewers how research with animal models is essential to the discovery of new treatments and therapies for diseases like breast cancer. The PSA was produced by FBR's executive vice president, Paul McKellips, as part of FBR's ResearchSaves campaign.  "Jen's Story 2" is a free, 60-second spot available for all broadcast use.  Please visit for more information.

Established in 1981, FBR is the nation's oldest and largest organization devoted to educating the public about the essential role of humane animal research in the quest for medical advancements, treatments, and cures for both humans and animals.  For more information visit

SOURCE Foundation for Biomedical Research



SOURCE Foundation for Biomedical Research
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. The Lupus Foundation of America Seeks Applications for its 2010 Gina M. Finzi Memorial Student Summer Fellowship Program
2. Foundation Presidents Commend Secretary Clinton on Speech Renewing U.S. Support for Reproductive Health Worldwide
3. California Dental Association Foundation Awards More Than $200,000 in Community Service Grants
4. Sudden Cardiac Arrest Foundation Launches First Virtual Affiliate
5. Hepatitis B Foundation awards UT School of Public Health professor
6. Inaugural 13.1 Marathon Boston to Benefit Crohn's & Colitis Foundation: Summer 2010 Race to Raise Awareness & Funds for Digestive Diseases
7. Founders of the Sebastian Ferrero Foundation Join HSH Prince Albert II of Monaco in Support of the New Art of the Olympians Museum
8. Michael J. Fox Foundation Awards $2 Million for Clinical Research on Postural Instability and Gait Disturbances in Parkinsons Disease
9. The Anapol Schwartz Foundation Announces Anapol Advocate Award
10. National Patient Advocate Foundation Encouraged by New Senate Health Care Reform Bill Provisions, Urges Additional Patient Protection Measures in Final Legislation
11. Lung Cancer Foundation of America Gives the Gift of Life This Holiday Season: Announces Inaugural $125,000 Scientific Research Grant
Post Your Comments:
(Date:10/13/2015)... CA (PRWEB) , ... October 13, 2015 , ... Dr. ... by Medical New Today on September 18, 2015. The research, which was conducted at ... Dr. Wael Sabbah and colleagues, show connections between stress during pregnancy and future dental ...
(Date:10/13/2015)... , ... October 13, 2015 , ... A child without ... why SmileCareClub , the leading remote invisible aligner system, has joined with ... otherwise go without it. For each aligner treatment plan purchased, SmileCareClub will donate one ...
(Date:10/13/2015)... ... October 13, 2015 , ... ... today their Title Sponsorship of Synergy 2015. The annual WennSoft KEY2ACT user conference ... Valley Ranch and will unite customers, partners, WennSoft team members and sponsors to ...
(Date:10/13/2015)... ... October 13, 2015 , ... T-System and Centegra Health ... 59,000 emergency department visits per year, today announced the successful and rapid deployment ... clinical, operational and financial outcomes. , In less than four days, ...
(Date:10/13/2015)... CA (PRWEB) , ... October 13, 2015 , ... ... of the university’s new School of Nursing. Dr. McLeod—who earned her Doctor of ... in nursing and education that has spanned four decades. , Dr. McLeod’s long ...
Breaking Medicine News(10 mins):
(Date:10/13/2015)...  Yesterday Congresswoman Renee Ellmers (R-NC-02) visited ... located in Holly Springs, NC . ... ® (Influenza Vaccine) using cell-culture technology, a state-of-the-art production ... is not reliant on chicken eggs. 1,2 On ... business of Novartis AG in the US, which for ...
(Date:10/13/2015)... -- XiMo AG ( Lucerne , ... Milpitas, California ) announced today the launch of ... of metathesis chemistry was highlighted by the Nobel Prize ... This industrially-relevant application has been utilized in the production ... and polymers. Georg Fráter , COO of ...
(Date:10/12/2015)... , October 13, 2015 the ... be operating in a non-clinical capacity. --> the ... be operating in a non-clinical capacity. --> The University ... completed installation of the first high field (1.5 Tesla) MRI-guided linear ... next year, the system will be operating in a non-clinical capacity. ...
Breaking Medicine Technology: