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The Five Biggest Marketing Mistakes Made By Medical Offices and Small Businesses
Date:7/15/2008

than traditional direct advertising.

*Most medical practices and small businesses cut down their marketing efforts during a slow economy. This will not only shrink business further, but in 1, 2 or 3 years when the economy picks up again, they will be too paralyzed financially to take advantage of the economical upturn.

*Avoid the "Bee-Hopping Approach" to marketing. If you are looking for that one marketing action to bring success and growth, financial hardship and being overworked will be the result. It is always a combination of marketing actions done together that will work.

*You do not have to like a marketing action for it to work. People do not like root canals, having their transmissions fixed or having to stop smoking to stay alive. What counts is that the practice or business increases as a result.

For a more comprehensive explanation of these points, see contact info below. Helmut Flasch's upcoming new book and video series on all facets of small medical /dental and general business operations is scheduled for release in late Summer 08.

Helmut Flasch is the recipient of the "Keeping America Strong Award" presented by William Shatner on the television show, "Heartbeat of America," to US companies that have made significant contributions to business innovation and economic progress in a post 9-11 economy.

Contact Information:
Sandi Arabia & Lawrence Shersher
Flasch International
800-513-7504
www.flasch.com

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