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The First High Performance Sports Water - AquaHydrate - to Offer Ionic Minerals Through Exclusive Agreement With Natural Foods Pioneer, Trace Minerals Research
Date:6/2/2009

HUNTINGTON BEACH, Calif., June 2 /PRNewswire/ -- AquaGenus today announced an exclusive agreement with Trace Minerals Research (TMR) -- a leader for over 35 years in the natural foods movement -- to include their all-natural, ionic minerals for the first time in a bottled water. The minerals are an essential element in AquaHydrate, the first high-performance sports water engineered to support maximum hydration.

TMR's all natural, ionic minerals are one of the key hydration-boosting technologies in AquaHydrate. Trace Minerals Research is renowned in the health and natural foods industry for its all-natural minerals, which are harvested from a pristine source in the Great Salt Lake, and provide a balanced complement of bio-available macro- and trace minerals.

AquaHydrate is aimed at discerning consumers in the health and fitness markets who are looking for a competitive edge in terms of performance and recovery. As a high-performance sports water, AquaHydrate provides a healthy water alternative to sports drinks that are loaded with sugar, caffeine, and artificial additives. Likewise, it provides a new option for water drinkers looking for a health and performance boost.

"TMR is the gold standard in all-natural minerals and we're proud to offer the first and only bottle water that includes them," said Richard Berry, CEO of AquaHydrate. "The many professional athletes who drink our water can attest to the hydration boost they get with AquaHydrate, and much of that is due to the ionic minerals from TMR. These time-tested, natural minerals give us - and our customers - a real competitive edge."

"Our ionic minerals are a perfect match for AquaHydrate and its mission of maximum hydration," said Dr. Chris Meletis of TMR. "As an all-natural alternative to sugary, artificially flavored sports drinks, AquaHydrate complements our own philosophy of providing natural solutions for health and fitness. And, as an ultra pure water, AquaHydrate provides the perfect delivery vehicle for our minerals."

Ionic minerals and hydration:

Ionic minerals improve hydration at the cellular level, by maintaining the electrolyte balance of the cells. Cells naturally seeking equilibrium will draw ionic minerals into them -- along with additional water -- thereby instantly hydrating the cell. If minerals are not present for use by cells, they will be leached from other tissues such as bone, causing dehydration and ultimately, osteoporosis and other illnesses.

Water is nature's ideal delivery vehicle for ionic minerals -- trace minerals such as selenium and macrominerals such as magnesium -- which are all contained in AquaHydrate in the perfect amount and balance needed by the body. A transport vehicle such as mineral water provides a sustained source of minerals that can be absorbed as needed throughout the day, rather than a 'single shot' of minerals in supplement form, much of which may not be absorbed.

The ionic minerals from TMR are one of three hydration and recovery boosting technologies used in AquaHydrate. These technologies, known collectively as AIM -- for Alkaline 9.15 + pH, Ionic minerals, and Micro-clusters -- are combined for the first time in a single bottled water product.

AquaHydrate availability

AquaHydrate is available through a variety of health and natural foods stores throughout the U.S. and through the website. For a complete list of stores that carry AquaHydrate hydration water, visit the website at: www.AquaHydrate.com.

About AquaGenus

AquaGenus, which bottles AquaHydrate in California, specializes in all-natural beverages designed to give fitness and health-minded individuals a competitive edge, enhancing both performance and recovery. Its flagship product, AquaHydrate, is the first high-performance sports water designed to support maximum hydration through three hydration-boosting technologies combined in an ultra-pure water. AquaHydrate is aimed at discerning consumers in the health and fitness markets who are looking for an all natural alternative to sports drinks loaded with sugar, caffeine and additives. The company can be reached at: www.AquaHydrate.com.

About Trace Minerals Research

For 35 years, Trace Minerals Research has harvested minerals from a pristine source in the Great Salt Lake, which contains a rich abundance of minerals and trace minerals that have been balanced by nature and that are bioavailable because of their ionic form. The company now provides a complete line of more than 35 highly effective nutritional supplements including a line of cutting edge liquid supplements, each backed by the guarantee "Feel the Difference or Your Money Back." The company can be reached at www.traceminerals.com.


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SOURCE AquaGenus
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