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The Doctor's Channel Launches New Videos from Three Top Hospitals
Date:5/27/2008

Dozens of Videos from Doctors and Students at Seattle Children's Hospital,

Swedish Medical Center and Medical University of South Carolina Now

Available Videos Offer Insight and Advice on Topics Ranging from Pediatrics to Cancer

Screening to Novel Surgical Techniques

NEW YORK, May 27 /PRNewswire/ -- The Doctor's Channel (http://www.thedoctorschannel.com), hailed by CNBC as the "educational YouTube" for doctors, today launched more than 100 new videos from doctors at three of America's top hospitals and medical centers: Seattle Children's Hospital, Swedish Medical Center and the Medical University of South Carolina (MUSC).

(Logo: http://www.newscom.com/cgi-bin/prnh/20071211/NYTU089LOGO )

Doctors at each facility are providing clinical updates to The Doctor's Channel in the form of short, one- to two-minute streaming videos in which they share their findings, ideas and opinions. They join Temple University Medical Center, Tulane University Medical Center and University of Chicago among top hospitals and medical centers whose doctors are providing content to The Doctor's Channel.

The newly-posted videos cover an array of topics including pediatrics, surgical techniques, cancer screening and novel treatments for tumors. The clips are available not only to doctors but to anyone who visits The Doctor's Channel. Since its launch in August 2007, The Doctor's Channel has added more than 700 videos from physicians across the country.

"The most effective way busy physicians learn from each other is through quick conversations in which they share their knowledge," said The Doctor's Channel President David Best, MD, MBA. "The goal of The Doctor's Channel is to bring that process online, allowing doctors to watch one-to-two minute videos that are educational, informative and entertaining. We're pleased that the doctors at Seattle Children's, Swedish Medical Center and Medical University of South Carolina, have joined physicians from other top universities and medical centers in using our site to spread the word about the great work they're doing so others can learn from their experiences."

"Our doctors are constantly discovering new things and gathering knowledge, as are doctors at other top hospitals," said Albert B. Einstein Jr., M.D., executive director of the Swedish Cancer Institute at Swedish Medical Center in Seattle. "The Doctor's Channel allows physicians to share information in an interesting format, and physicians and students across the country can learn from each other and exchange ideas. I'm excited our doctors can use this site to tell others about the work we're doing and find out about the great work other hospitals and medical centers are doing."

"Because of new knowledge and technology, physicians must continually learn," said Patrick J. Cawley, MD, Executive Medical Director, Medical University of South Carolina. "But between patient visits, educating residents and medical students, and pursuing research, it's very easy to get so bogged down that you don't have time to converse with your colleagues. The Doctor's Channel provides an easy way for physicians to learn from each other without leaving their desks. This site helps us stay on the cutting edge of medicine and highlight the incredible work our staff is doing."

Doctors who register on The Doctor's Channel can personalize their experience by joining groups related to individual interests, sending and receiving personalized messages, storing their favorite videos and creating playlists. Users can also subscribe to The Doctor's Channel RSS feeds, which provide regular updates about news in medicine.

The Doctor's Channel and thedoctorschannel.com are trademarks or registered trademarks of The Doctor's Channel, LLC in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

About The Doctor's Channel

The Doctor's Channel (http://www.thedoctorschannel.com) is a Web site that allows doctors to "Learn from each other. Fast." The site includes short, concise, one- to two-minute streaming video clips designed to get to the point with insights and opinions from experts in 35 different specialties as well as community and lifestyle features that help doctors stay on top of the latest news, ideas and information. The Doctor's Channel is based in New York and was founded by David Best, MD, MBA, and Michael Banks, MD. David Best serves as the company president. Dr. Best has worked in health care advertising, marketing and education for 25 years and founded Saatchi & Saatchi's medical education company BESTMED. Dr. Best was Medical Services Director at Bristol-Myers Squibb and Dr. Banks has worked for Pharmacia and Pfizer.

Contact - The Doctor's Channel

Nicole Laster

Maloney & Fox

646-356-8339

nlaster@maloneyfox.com


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SOURCE The Doctor's Channel
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