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The Disappearing Toothbrush: Survey Reveals Kids' Top Excuses to Avoid Brushing
Date:3/11/2008

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According to survey results, among children's top excuses for not brushing, seventy-three percent of parents cited "I forgot," followed by "I'm too tired" (46%), "It takes too much time" (22%), "It's boring" (16%) and "I lost my toothbrush" (12%). The majority of parents cited "not brushing teeth" (49%) as their child's worst habit, followed by "forgetting to wash hands" (43%), "eating sweets" (37%), "not wanting to shower or bathe" (28%) and "biting nails" (15%). One in three parents said their kids lie about brushing and one in four parents admitted to negotiating or 'bribing' their child to brush.

Survey Methodology

StrategyOne, an applied-research consulting firm, conducted a nationally representative online survey among 500 parents living with children 6-12 years old in the U.S. to assess perceptions of their children's oral care and oral hygiene habits. The survey, which has a margin of error of plus or minus 4.4 percent at the 95 percent confidence level, was conducted using the online field services of Harris Interactive.

LISTERINE(R) SMART RINSE(TM)

LISTERINE(R) SMART RINSE(TM) is a new anticavity fluoride rinse designed to protect teeth against cavities and clean the mouth beyond brushing alone. It works like a magnet to attract what brushing may leave behind and tints the particles -- leaving proof in the sink of a cleaner mouth for parents and kids to see. LISTERINE(R) SMART RINSE(TM) is available at mass, food and drug stores nationwide in two kid-friendly flavors: MINT SHIELD(R) and BERRY SHIELD(TM). The product is intended for children ages six and older.

Johnson & Johnson Healthcare Products Division of McNeil-PPC, Inc.

Johnson & Johnson Healthcare Products Division of McNeil-PPC, Inc. is a leader in the consumer oral health market with LISTERINE(R) Antiseptic Mouthwash, REACH(R) toothbrushes, REACH(R) floss, and REMBRANDT(R) tooth whitening products. The Company is committed to improving the well-be
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SOURCE Johnson & Johnson Healthcare Products Division ofMcNeil-PPC, Inc.
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