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The Disappearing Toothbrush: Survey Reveals Kids' Top Excuses to Avoid Brushing
Date:3/11/2008

e of brushing and flossing. A fluoride rinse can demonstrate benefits beyond brushing alone and offers added protection against cavities."

Despite kids' excuses, the majority of parents hope to turn bad habits into positive, healthy routines. Seventy-seven percent of parents wished there was a fun way to teach better oral care. The minority of parents (14%) said they don't have the patience to teach kids better habits and 28 percent hope the habits are just a phase.

"LISTERINE(R) SMART RINSE(TM) was designed with fun and functionality in mind, and helps to extend Johnson's & Johnson's legacy of building and innovating brands that moms can depend on," says Kathleen Weber, Vice President, Oral Care, Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. "Parents who count on LISTERINE(R) products for their own oral health now have a product they can trust to help their children achieve a healthier smile."

LISTERINE(R) SMART RINSE(TM) is recommended for twice daily use for children ages six and older and is available in two flavors, MINT SHIELD(R) and BERRY SHIELD(TM). It is available for purchase at food, drug, and mass merchandise outlets and warehouse store clubs in two sizes: a 250 mL (8.5 fl oz.) bottle with an MSRP of $3.99, and a 500 mL (16.9 fl oz.) bottle with an MSRP of $4.89. Children should swish 10 mL (two teaspoonfuls) of rinse twice daily between teeth for 60 seconds after brushing and then spit it out. For more information, visit http://www.ListerineKids.com. For additional information on children's oral health and care, visit http://www.aapd.org.

(*) Dr. Borba is a consultant to Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

(**) Dr. Lott is a consultant to Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

Additional Results: Kids' Top Excuses to Avoid Brushin
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SOURCE Johnson & Johnson Healthcare Products Division ofMcNeil-PPC, Inc.
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