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The Disappearing Toothbrush: Survey Reveals Kids' Top Excuses to Avoid Brushing
Date:3/11/2008

The Makers of LISTERINE(R) Products Launch New Children's Fluoride Rinse with Special Tinting Feature to Encourage Healthier Habits and Establish

Better Oral Care Routines

MORRIS PLAINS, N.J., March 11 /PRNewswire/ -- Parents confess that kids can be full of excuses, especially when it comes to good oral care. According to a recent survey of parents with children ages six to 12 conducted by StrategyOne and Harris Interactive, excuses range from the unique and creative, "The sink is out of water" and "My wrist hurts," to the most commonly used, "I forgot" and "I'm too tired." Kids say they do not see the immediate benefits of oral care, according to some parents polled. With parents' frustrations in mind, the makers of LISTERINE(R) introduce LISTERINE(R) SMART RINSE(TM) Anticavity Fluoride Rinse, a mouthrinse designed to provide a special visual cue offering kids instant proof of their oral care efforts.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080311/NYTU022)

"Visual cues play an important role in habit formation," says educational psychologist and best-selling author, Dr. Michele Borba(*). "When kids can see the immediate benefits, they are more likely to adopt a new habit."

LISTERINE(R) SMART RINSE(TM) protects teeth against cavities and cleans the mouth beyond brushing alone. It works like a magnet to attract what brushing may leave behind and tints the particles -- leaving proof in the sink of a cleaner mouth for parents and kids to see.

"Every day I treat kids who don't brush as often or as long as they should, because kids see brushing as a chore," says Dr. Kaneta R. Lott(**), board certified pediatric dentist and a member of the American Academy of Pediatric Dentistry. "To help improve oral care and reach places brushing and flossing may miss, I recommend that kids add a fluoride rinse to their daily routin
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SOURCE Johnson & Johnson Healthcare Products Division ofMcNeil-PPC, Inc.
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