Navigation Links
The Disappearing Toothbrush: Survey Reveals Kids' Top Excuses to Avoid Brushing
Date:3/11/2008

The Makers of LISTERINE(R) Products Launch New Children's Fluoride Rinse with Special Tinting Feature to Encourage Healthier Habits and Establish

Better Oral Care Routines

MORRIS PLAINS, N.J., March 11 /PRNewswire/ -- Parents confess that kids can be full of excuses, especially when it comes to good oral care. According to a recent survey of parents with children ages six to 12 conducted by StrategyOne and Harris Interactive, excuses range from the unique and creative, "The sink is out of water" and "My wrist hurts," to the most commonly used, "I forgot" and "I'm too tired." Kids say they do not see the immediate benefits of oral care, according to some parents polled. With parents' frustrations in mind, the makers of LISTERINE(R) introduce LISTERINE(R) SMART RINSE(TM) Anticavity Fluoride Rinse, a mouthrinse designed to provide a special visual cue offering kids instant proof of their oral care efforts.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080311/NYTU022)

"Visual cues play an important role in habit formation," says educational psychologist and best-selling author, Dr. Michele Borba(*). "When kids can see the immediate benefits, they are more likely to adopt a new habit."

LISTERINE(R) SMART RINSE(TM) protects teeth against cavities and cleans the mouth beyond brushing alone. It works like a magnet to attract what brushing may leave behind and tints the particles -- leaving proof in the sink of a cleaner mouth for parents and kids to see.

"Every day I treat kids who don't brush as often or as long as they should, because kids see brushing as a chore," says Dr. Kaneta R. Lott(**), board certified pediatric dentist and a member of the American Academy of Pediatric Dentistry. "To help improve oral care and reach places brushing and flossing may miss, I recommend that kids add a fluoride rinse to their daily routine of brushing and flossing. A fluoride rinse can demonstrate benefits beyond brushing alone and offers added protection against cavities."

Despite kids' excuses, the majority of parents hope to turn bad habits into positive, healthy routines. Seventy-seven percent of parents wished there was a fun way to teach better oral care. The minority of parents (14%) said they don't have the patience to teach kids better habits and 28 percent hope the habits are just a phase.

"LISTERINE(R) SMART RINSE(TM) was designed with fun and functionality in mind, and helps to extend Johnson's & Johnson's legacy of building and innovating brands that moms can depend on," says Kathleen Weber, Vice President, Oral Care, Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. "Parents who count on LISTERINE(R) products for their own oral health now have a product they can trust to help their children achieve a healthier smile."

LISTERINE(R) SMART RINSE(TM) is recommended for twice daily use for children ages six and older and is available in two flavors, MINT SHIELD(R) and BERRY SHIELD(TM). It is available for purchase at food, drug, and mass merchandise outlets and warehouse store clubs in two sizes: a 250 mL (8.5 fl oz.) bottle with an MSRP of $3.99, and a 500 mL (16.9 fl oz.) bottle with an MSRP of $4.89. Children should swish 10 mL (two teaspoonfuls) of rinse twice daily between teeth for 60 seconds after brushing and then spit it out. For more information, visit http://www.ListerineKids.com. For additional information on children's oral health and care, visit http://www.aapd.org.

(*) Dr. Borba is a consultant to Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

(**) Dr. Lott is a consultant to Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

Additional Results: Kids' Top Excuses to Avoid Brushing

According to survey results, among children's top excuses for not brushing, seventy-three percent of parents cited "I forgot," followed by "I'm too tired" (46%), "It takes too much time" (22%), "It's boring" (16%) and "I lost my toothbrush" (12%). The majority of parents cited "not brushing teeth" (49%) as their child's worst habit, followed by "forgetting to wash hands" (43%), "eating sweets" (37%), "not wanting to shower or bathe" (28%) and "biting nails" (15%). One in three parents said their kids lie about brushing and one in four parents admitted to negotiating or 'bribing' their child to brush.

Survey Methodology

StrategyOne, an applied-research consulting firm, conducted a nationally representative online survey among 500 parents living with children 6-12 years old in the U.S. to assess perceptions of their children's oral care and oral hygiene habits. The survey, which has a margin of error of plus or minus 4.4 percent at the 95 percent confidence level, was conducted using the online field services of Harris Interactive.

LISTERINE(R) SMART RINSE(TM)

LISTERINE(R) SMART RINSE(TM) is a new anticavity fluoride rinse designed to protect teeth against cavities and clean the mouth beyond brushing alone. It works like a magnet to attract what brushing may leave behind and tints the particles -- leaving proof in the sink of a cleaner mouth for parents and kids to see. LISTERINE(R) SMART RINSE(TM) is available at mass, food and drug stores nationwide in two kid-friendly flavors: MINT SHIELD(R) and BERRY SHIELD(TM). The product is intended for children ages six and older.

Johnson & Johnson Healthcare Products Division of McNeil-PPC, Inc.

Johnson & Johnson Healthcare Products Division of McNeil-PPC, Inc. is a leader in the consumer oral health market with LISTERINE(R) Antiseptic Mouthwash, REACH(R) toothbrushes, REACH(R) floss, and REMBRANDT(R) tooth whitening products. The Company is committed to improving the well-being and health of all consumers through product innovation and support of organizations including Healthy Smiles, Healthy Children: The Foundation of the American Academy of Pediatric Dentistry and the Office of Head Start (OHS).

Contact: Steve Schonberg

Edelman

(212) 704-4494

Stephen.Schonberg@edelman.com

Kristina Chang

Johnson & Johnson Healthcare Products Division of

McNeil-PPC, Inc.

(973) 385-4370

Kchang12@conus.jnj.com


'/>"/>
SOURCE Johnson & Johnson Healthcare Products Division ofMcNeil-PPC, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. New Survey Shows Solutions to Improve Latinos Access to Health Care in California
2. Part-Time Practice Trends Intensify Physician Shortage According to AMGA and Cejka Search 2007 Physician Retention Survey
3. New Harris Survey Finds That Most Baby Boomers Underestimate Disability Risk
4. Independent Survey Names CyberKnife(R) System Most Widely Used Extracranial Radiosurgery Technology
5. High Numbers of Children With Special Needs Have Health Insurance, Regular Caregivers, HRSA Survey Finds
6. Template-Free Electronic Medical Record Wins AAFP User Satisfaction Survey.
7. New WBL Foundation Survey Shows Robust Pool of Women Available for Corporate Board Service
8. New Survey Shows 90 Percent of Women Do Not Fully Understand the Calories They Eat
9. SpineMark, NeuStrategy Partner to Conduct Nations First Spine COE Survey(TM)
10. National Survey Reveals Most Renters Want What They Do Not Have: On-Site Workout Facilities
11. Prescription for Change: New Survey Shows ePrescribing Connecting with its Biggest Skeptics ... Physicians
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/23/2017)... CO (PRWEB) , ... March 23, 2017 , ... ... serving the families and businesses of the greater Fort Collins area, has unveiled ... in their ongoing community involvement program. Donations to this worthy cause may now ...
(Date:3/23/2017)... , ... March 23, 2017 , ... After raising more ... FaceCradle , the most-funded travel pillow in crowdfunding history, has established a ... its wildly popular travel innovation to Americans. , “We’re excited to be operating on ...
(Date:3/23/2017)... ... March 23, 2017 , ... ?This conference will prominently feature 150+ Hospital and Health System Executive ... Healthcare: Susan Salka , 43rd President of the United States of America: George ... Life In and Out of the Ring: Sugar Ray Leonard , JD, Chairperson, ...
(Date:3/23/2017)... ... March 23, 2017 , ... Sharon Kleyne, host of the nationally syndicated ... Health on VoiceAmerica, recently talked on her program about how she is looking forward ... remind listeners of an important distinction. World Water Day, Kleyne pointed out, is an ...
(Date:3/23/2017)... ... 23, 2017 , ... Natural Subsistence, a company known for ... and nutrition, announced its product Leyzene is now available for purchase on Go4ItNutrition.com, ... that help people improve all aspects of their health so they can live ...
Breaking Medicine News(10 mins):
(Date:3/23/2017)... SAN DIEGO , March 23, 2017 /PRNewswire/ ... for fast and accurate identification of individuals who ... at risk for a rare yet potentially deadly ... seizures and bipolar disorder.  The gene HLA-B*15:02 ... hypersensitivity reactions such as Stevens-Johnson syndrome and toxic ...
(Date:3/23/2017)... March 23, 2017 On ... the trading session at 5,821.64, up 0.48%; the ... finish at 20,661.30; and the S&P 500 closed ... based as six out of nine sectors ended ... initiated reports coverage on the following Medical Instruments ...
(Date:3/23/2017)... , March 23, 2017 Pre-market ... MYL), Allergan PLC (NYSE: AGN), Horizon Pharma PLC (NASDAQ: HZNP), ... Generic Drugs stocks are part of the Healthcare sector, which ... nd , 2017, with the NYSE Health Care Index adding ... in the S&P 500 also were up nearly 0.1% as ...
Breaking Medicine Technology: