Navigation Links
The Days of Wine and Rodeo
Date:12/6/2008

NAPA, Calif., Dec. 6 /PRNewswire/ -- Purple Cowboy is a new wine that will help raise money for breast cancer and launches at the 50th Wrangler National Finals Rodeo in Las Vegas this month.

Purple and pink may be an unlikely color combination, but in terms of the professional rodeo community's commitment to end breast cancer, it's a perfect match.

This year, Las Vegas will host the ultimate championship of professional rodeo -- the Wrangler National Finals -- and Purple Cowboy will be there to celebrate. Purple Cowboy wines were created by entrepreneur and breast cancer survivor Terry Wheatley in honor of the Wrangler National Finals Rodeo's 50th Birthday. It just so happens that Wheatley is also is the founder of Tough Enough to Wear Pink -- an awareness campaign that has been embraced by the western community since 2004.

Terry Wheatley is a wine executive and wife and mother to professional rodeo competitors. After her own bout with breast cancer, a disease that has affected her mother, grandmother and daughter, she dared the world's elite rodeo athletes to wear a touch of pink as they competed under the bright lights in Las Vegas. The goal was simple: a single evening of the intense ten-night Wrangler National Final Rodeo Competition dedicated not only to the highest level of rodeo competition, but to address a disease that touches one in eight women. Cowboy, cowgirls and horses alike were asked to wear pink and send a message that the western community cared about those who suffered.

A spectacle ensued as fashion savvy cowgirls and tough cowboys galloped into the arena styled in pink. The enthusiasm and sense of giving back captured the imagination and enthusiasm of the rodeo world at that first National Finals Rodeo Event -- from competitors to the fans and sponsors. Since 2004, the campaign has spread to regional and hometown rodeos across the U.S. and Canada, and has raised almost 4 million dollars to support breast cancer research nationally and in local communities.

This year, in celebration of the 50th Anniversary of the world's signature rodeo event, Wheatley decided to create a wine with roots in the western landscape. Purple Cowboy wines are made from grapes grown in Paso Robles, a region on the South Central Coast of California. Long considered a cow town and outpost, rugged Paso Robles is now recognized by the top wine critics for the quality of its wines -- particularly the deep purple and intense Syrah -- it produces.

Says Wheatley: "The cowboys I know like big red wines -- the kind of wines that make your teeth purple. I created Purple Cowboy in that style -- 50% Syrah and 50% Cabernet Sauvignon -- and then I decided that it would be the ideal wine to support our cause."

For every bottle of Purple Cowboy sold, a donation is made to Tough Enough to Wear Pink. Purple Cowboy wines will be poured by the glass at many of the most popular Las Vegas watering holes. Purple Cowboy wines are available nationally. Tough Enough to Wear Pink night is scheduled for Wednesday, December 10th, 2008.


'/>"/>
SOURCE Purple Cowboy Wines
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. DigitalRodeo.com Lines Up Entertainment for Rhinestone Cure
2. Beverly Hills Executive Competes as a Rodeo Cowboy to Fund Cancer Research
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe ... from the David Geffen School of Medicine at UCLA. He trained in Internal Medicine ... his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the ...
(Date:6/25/2016)... , ... June 25, 2016 , ... On Friday, June ... a Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments ... of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott ...
(Date:6/24/2016)... Angeles, CA (PRWEB) , ... June 24, 2016 , ... ... surgery procedures that most people are unfamiliar with. The article goes on to state ... procedures, but also many of these less common operations such as calf and cheek ...
(Date:6/24/2016)... , ... June 24, 2016 , ... June 19, 2016 ... dangers associated with chronic pain and the benefits of holistic treatments, Serenity Recovery ... are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 Research and ... Market for Companion Diagnostic Tests" report to their offering. ... for Companion Diagnostics The World Market for ... personalized medicine diagnostics. Market analysis in the report includes the ... Market (In Vitro Diagnostic Kits) by Region (N. America, EU, ...
(Date:6/23/2016)... June 23, 2016  MedSource announced today that ... e-clinical software solution of choice.  This latest decision ... value to their clients by offering a state-of-the-art ... relationship establishes nowEDC as the EDC platform of ... full-service clients.  "nowEDC has long been a preferred ...
(Date:6/23/2016)... June 23, 2016 Roche (SIX: RO, ROG; ... for its Elecsys BRAHMS PCT (procalcitonin) assay as a ... septic shock. With this clearance, Roche is the first ... integrated solution for sepsis risk assessment and management. ... infection and PCT levels in blood can aid clinicians ...
Breaking Medicine Technology: