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The Conference Board Launches YourBrainatWork.org in Time for Brain Awareness Week
Date:3/16/2009

omputers versus those who came to computers in adolescence or before. YourBrainatWork.org takes into account learning styles and preferences based on which side of the "digital divide" people fall.

"'Plasticity' is the brain's ability to change with experience and learning," says Sedlar. "The guide points out the good news for those in the working world--the brain's capacity for plasticity continues throughout life and learning strengthens the brain's architecture and makes it easier to learn more. So all that time spent learning a new computer system and mastering your Blackberry is time well spent."

The cognitive fitness principles described in the guide can complement many corporate human resources-related programs such as those addressing wellness, knowledge transfer, training and multigenerational workforce issues.

The website evolved from the booklet, Your Brain at Work: Making the Science of Cognitive Fitness Work for You, published two years ago to raise awareness of the importance of cognitive fitness in the workplace.

For more information, please contact The Conference Board Customer Service at 212-339-0345 or online at Customer.service@conference-board.org.

www.yourbrainatwork.org

About The Conference Board

For over 90 years, The Conference Board has created and disseminated knowledge about management and the marketplace to help businesses strengthen their performance and better serve society. The Conference Board operates as a global independent membership organization working in the public interest. It publishes information and analysis, makes economics-based forecasts a
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