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The Conference Board Launches YourBrainatWork.org in Time for Brain Awareness Week
Date:3/16/2009

NEW YORK, March 16 /PRNewswire/ -- Right on time for Brain Awareness Week beginning today, The Conference Board, the global business research and membership organization, and the Dana Alliance for Brain Initiatives announced the launch of YourBrainatWork.org, a new, publicly accessible, interactive, online tool which promotes brain-healthy activities for employees of all ages.

"Keeping up with the latest in ever-improving technologies and ever-evolving workplaces requires that people learn faster and better than ever, especially on the job," says Jeri Sedlar, Senior Advisor to The Conference Board on Mature Workforce Issues. "This tool is easily digestible and would make a great addition to a workplace wellness or other human resources initiative."

YourBrainatWork.org, created with funding from The Atlantic Philanthropies, connects the latest research in the field of cognitive science to practical suggestions for working and living smarter and longer by highlighting the brain's capacity for improvement, reinvention and dynamic growth at every age. It also allows users to get answers to questions relating to their own particular needs, and includes games, quizzes and other interactive features that test and exercise cognitive fitness.

By paying close attention to a particular task ("attention density"), and, by extension, to the neural networks underlying it, "one can eventually 'hard-wire' new, stronger neural patterns into the brain," says neuropsychiatrist Jeffrey Schwartz. The site offers tips to achieve optimal "attention density" and achieve top performance.

ADVICE DESIGNED FOR DIFFERENT COMFORT LEVELS

The last few decades have seen a shift in preferred learning styles from verbal to visual to virtual, based on when individuals were first exposed to computers. This "digital divide" roughly demarcates those who were formally educated before the widespread use of c
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SOURCE The Conference Board
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