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The Children's Mutual and Bounty Announce Arrival of New Child Trust Fund Partnership
Date:2/11/2009

LONDON, February 11 /PRNewswire/ -- The Children's Mutual (http://www.thechildrensmutual.co.uk/), leading provider and home of the Child Trust Fund, and Bounty, the UK's favourite parenting club have joined forces.

Bounty has selected The Children's Mutual to provide its members with information on the Child Trust Fund (CTF) and the opportunity to open their children's accounts with the company.

With a combined heritage of over 175 years The Children's Mutual and Bounty are perfectly placed to offer expectant and new parents help and information on a wide range of issues affecting families. Bounty's pro-active involvement with new parents through its online community and offline activity in antenatal units and maternity wards puts the organisation in touch with 90% of all pregnant families in the UK. Post birth, The Children's Mutual is now the choice of one in four parents when they actively place their Child Trust Fund for their child's future. The company's expertise in family finance and forward planning is unmatched. This combination of experience, expertise and engagement makes for a formidable new force in the world of family finance.

David White, Chief Executive of The Children's Mutual announced: 'We are delighted to be working with Bounty to offer the Child Trust Fund to new parents. We know that becoming a parent brings with it a raft of responsibilities, including that of supporting the child financially both today and into the future. By providing parents and their extended families with a means to save a little and often into an investment fund, the Children's Mutual Child Trust Fund will enable parents to help their offspring with the anticipated costs of adulthood. Whether it's finding university fees, leaving home or simply learning to drive and buying a safe, reliable car, today's newborns will all too soon have their own, very grown up ideas. Through our partnership with Bounty, we hope to help more parents give their kids a great start in life."

Ian Beswetherick, Managing Director of Bounty said of the partnership: "It is very important to Bounty to work with organisations which understand and listen to the needs of families. The Children's Mutual is a pioneer of the Child Trust Fund and an important champion of long term savings - by combining their expertise with Bounty's almost complete coverage of new families in the UK, we hope to help even more children have the financial future they deserve."

For further information please contact Stephanie Quantick or Wendy Roberts at:

    The Children's Mutual,
    Tel: +44(0)1892-775-348
    Email: stephanie.quantick@thechildrensmutual.co.uk

    Web:http://www.thechildrensmutual.co.uk/


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SOURCE The Children's Mutual
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