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The Children's Heart Foundation Teams Up With ProFlowers(R) to Raise Awareness and Funding for the Leading Birth Defect in America
Date:5/5/2008

Beginning May 2008, Ten Dollars of Every Floral Bouquet Purchased at http://www.proflowers.com/CHF Will Support Research for Congenital Heart Defects

LINCOLNSHIRE, Ill., May 5 /PRNewswire/ -- The Children's Heart Foundation today announced a new partnership with ProFlowers(R) -- the online fresh flower marketplace -- just in time for Mother's Day! Beginning in May 2008, shoppers can visit http://www.proflowers.com/CHF and choose from a variety of beautiful, fresh-from-the-field flower arrangements. Ten dollars from each purchase will benefit The Children's Heart Foundation.

"On behalf of the families of the 40,000 babies born each year with a congenital heart defect, we want to thank ProFlowers(R) for their support," said William Foley, Executive Director, The Children's Heart Foundation. "Sending flowers to the mothers and grandmothers in your life is a great way to show your appreciation and celebrate their love -- and now it also can help raise much-needed funding to find better treatments and, hopefully someday a cure, for congenital heart defects."

Every fifteen minutes a baby is born in this country with a congenital heart defect. Congenital heart defects (CHD) are the number one birth defect among all children born in America today. A CHD consists of an abnormality in the structure of the heart that may have life-threatening effects. There are 35 different types of CHDs, yet little is known about the cause of most of them and there is not yet a cure for any of them.

The Children's Heart Foundation is the country's leading organization solely committed to congenital heart defect (CHD) research funding and is comprised of parents, family members and friends of those affected by a congenital heart defect. The goal of The Children's Heart Foundation is to increase awareness, support the recently diagnosed through educational materials and continue funding the most promising research to find better treatments.

All year long, supporters can purchase a wide variety of specialty flowers to mark a loved one's birthday or anniversary, say thanks to a special teacher or celebrate a new baby's arrival by visiting http://www.proflowers.com/CHF. For every bouquet sold on the special webpage, ProFlowers(R) will generously donate $10 to support The Children's Heart Foundation.

About ProFlowers(R)

ProFlowers(R) is run by Provide Commerce, Inc., which operates an e-commerce marketplace of Web sites for perishable goods that offers fresh, high-quality products direct from the supplier to the customer at competitive prices. The company's platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional supply chains of wholesalers, distributors and retailers.

Provide Commerce(R) launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Valentine's Day, Easter, Mother's Day, birthday and anniversary events, through its ProFlowers(R) brand and Web site, http://www.proflowers.com. Provide Commerce also offers fresh fruit and sweets direct from the supplier to its customers at Cherry Moon Farms(R), http://www.cherrymoonfarms.com, Secret Spoon, http://www.secretspoon.com and Shari's Berries, http://www.berries.com. For more information, please visit http://www.providecommerce.com.

About The Children's Heart Foundation

Based in Lincolnshire, Illinois, The Children's Heart Foundation is the country's leading organization committed to funding research to help find better treatments for children born with congenital heart defects. To date, The Children's Heart Foundation has funded over $3 million towards 34 research projects led by the nation's best and most promising research teams -- several of which have gone on to receive funding from the National Institute of Health (NIH) and the American Heart Association (AHA). The Children's Heart Foundation is the only organization created solely to fund congenital heart defect research. There are currently six chapters nationwide with aggressive plans to expand to more U.S. cities in 2008. The Foundation is not affiliated with any one medical institution or organization, which ensures that the most promising congenital heart defect research continues to get funded anywhere in the world. For more information, visit http://www.childrensheartfoundation.org.


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SOURCE The Children's Heart Foundation
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