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The Challenge Kicks off 2nd Year - Tops 2 Million Pounds Lost, Half a Million Gain Healthier Lives
Date:5/7/2008

ionpounds.com, where participants can find free tips, tools, a personal weight tracker and Challenge teams to support their quest for healthier, longer lives. In its second year, The Challenge will be offering free new interactive tools and team resources, as well as nutrition and diet tips, contests and prizes to make the website an exciting 'go-to' resource for its hundreds of thousands of participants. Thousands have sent in personal success stories to share as Featured Challengers on the website. Tens of thousands have joined one of nearly 9,000 Challenge Teams, and Challenge Leader Kits are now available for those who take on the responsibility of organizing their own team. Also this spring, new online surveys will give everyone a chance to share their views and find out what's on the mind of participants across the Challenge community.

"We're working to empower participants and also partnering with community groups to facilitate natural forums to reach people where they worship, work, recreate and live," said Dr. Ian. "Working together, local organizations and the online Challenge community can form the ultimate support group. Let's make 2008 the year congregations, college students, communities across America focus on the well-being of their hearts and minds, bodies and souls. All resources are FREE thanks to our sponsor State Farm(R)."

"All across America, people are teaming up to take off the pounds and take control of their health. There are now almost 9,000 Challenge teams helping members lose nearly 20% more weight than the overall average. That's a winning formula," said Dr. Ian. "We gained the weight together; we can lose it together. We can reverse these trends and turn the epidemic of excess weight into a culture of healthy living."

Backed by hundreds of civic and celebrity champions, mayors, Congress members, national health and civic groups, The Challenge is one of the most far-reaching initiatives of its kind. It has taken on
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SOURCE The 50 Million Pound Challenge
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