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The Challenge Kicks off 2nd Year - Tops 2 Million Pounds Lost, Half a Million Gain Healthier Lives
Date:5/7/2008

Free Health Initiative offers New Tools, Teams to help People Take off

Pounds, Take Control of Health, Make it Your Challenge

CHICAGO, May 7 /PRNewswire/ -- "Give up the pounds, not the fight," The 50 Million Pound Challenge has just begun! Founded by Dr. Ian Smith and backed by leaders across the African-American community, this remarkable free national health initiative kicks off its second year having already inspired almost half a million people to team up to take off the pounds and take control of their health. The historic campaign capped its 1st anniversary celebration in April by topping 2 million total pounds lost to fight the epidemic of excess weight taking so many U.S. lives, especially among African Americans. This year The Challenge is reaching out to grassroots America with new interactive tools and teams to empower more participants and partner organizations and sustain its drive to reach 50 million pounds.

"We had a great first year. What a difference people can make when they join to confront a serious challenge," said Dr. Ian Smith, Celebrity Fit Club expert and author of NY Times #1 best-seller The Fat Smash Diet. "We're nearly half a million strong and adding members ever day. We're also adding new tools and resources to help more people reach their personal health goals.

I want to remind participants, that The Challenge is theirs. Sharing individual success will drive the campaign's success, by motivating others. It's imperative we inspire more people to join to reach those goals. Too many people are dying from preventable weight-related illnesses. We face an epidemic that affects all Americans, especially the African-American community where lives are cut 5 years shorter than the US average."

In 2008, the campaign is reaching out across grassroots America and partnering with churches, colleges, cities and civic groups to mobilize more people to join the growing Challenge online community at 50mill
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SOURCE The 50 Million Pound Challenge
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