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The Challenge: Make It A Million (Pounds Lost That Is)
Date:9/26/2007

Celebrity Fit Club Expert & Author Dr. Ian Smith's National Campaign Ramps

Up Efforts to Lose the First Million

CHICAGO, Sept. 26 /PRNewswire/ -- Since its launch in April, more than a quarter million people have registered to take The 50 Million Pound Challenge and have lost more than three-quarters of a million pounds. Challenge founder Dr. Ian Smith is proud of the early success and hopes those early adopters will lead the way to a million pounds lost by the final stop of the initiative's 14-city kick-off tour in New Orleans on November 24.

To reward and encourage people to get healthy, grow the community of participants, and hit the one million total pounds lost milestone, The Challenge is offering two exclusive opportunities to win a trip to join Dr. Ian in New Orleans for that final stop, which is at the State Farm Bayou Classic. Participants who regularly update their online Personal Weight Trackers and those who get others to join The Challenge will automatically be entered for chances to win this incredible trip that includes airfare courtesy Southwest Airlines, hotel accommodations and tickets to the Bayou Classic football game and the Battle of the Bands events. To learn more, go to 50millionpounds.com.

"Our kickoff tour is bringing much needed attention to the issue. People are 'giving up the pounds, not the fight,' and taking action to make healthier lifestyle choices," said Dr. Ian. "We've had great early success and are within sight of our first major milestone -- a million pounds lost. Now is the time to join if you haven't, and rededicate yourself if you have. Play a role in this historic effort. We gained the weight together; we can take it off together. Collectively, we can reverse the deadly trends of weight-related illness. Take The Challenge. It's free. It's fun. The reward is worth the weight -- it can save your life!"

A recent study in the New England Journal of Medicine shows that close frie
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SOURCE The 50 Million Pound Challenge
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