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The CJ Foundation for SIDS Announces SLEEP IN SAFETY, GROW IN STYLE Initiative
Date:6/10/2009

LOS ANGELES, June 10 /PRNewswire/ -- The CJ Foundation for SIDS announced today the launch of their SLEEP IN SAFETY, GROW IN STYLE (SSGS) initiative, aiming to further raise public awareness about the importance of setting up precautionary safe sleeping environments for babies while raising funds to support on-going SIDS research, education, and family bereavement programs.

The SSGS initiative emphasizes that safe sleeping environments can cost less, be beautiful and comforting, grow with your child, and most importantly - significantly reduce the risk of sleep-related infant deaths. SSGS invites celebrity designers to create the perfect nursery that follows all SSGS safe sleep guidelines. The SSGS campaign will educate the general public about safe sleep environments at each stage of a baby's development, while highlighting unique and fashionable nursery designs and design elements as well as precautionary measures such as the use of fans and open windows; cribs completely free of any bedding; and safe co-sleeping practices and areas, in the same room but not the same bed as parents.

The SLEEP IN SAFETY, GROW IN STYLE initiative's celebrity nursery designs will be judged by a panel of design and medical experts based on design, functionality and safety. The SSGS campaign strives to educate the public not only about the safest possible infant sleeping environments but how to create these environments without sacrificing great design and style.

In the United States, more than 3,798 otherwise healthy infants under 12 months of age die suddenly and unexpectedly every year. In some cases, the cause of death remains totally unexplained and is diagnosed as SIDS: a diagnosis of exclusion, utilized when a thorough investigation does not reveal a clear cause of death. In others, deaths that in the past may have been diagnosed as SIDS, are now seen as a consequence of unsafe sleeping environments. Other deaths remain as undetermined, or a medical or other environmental cause is found.

The CJ Foundation for SIDS is a national charitable organization dedicated to recognizing the special needs of the sudden infant death syndrome (SIDS) community through funding research, support services and public awareness programs.


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SOURCE CJ Foundation for SIDS
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