The CDC and Lysol Partner to Educate Kids About How to Help Protect Themselves From Har... (erm-information-center/ target

The CDC and Lysol Partner to Educate Kids About How to Help Protect Themselves From Harmful Germs

Date:8/19/2009

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More helpful information and interactive activities will be added throughout the year.

About Ounce of Prevention Campaign

As a partnership between the Centers for Disease Control and Prevention (CDC) and Reckitt Benckiser Inc., makers of Lysol brand disinfectants and cleaners, Ounce of Prevention is a campaign aimed at educating consumers on steps they can take to help prevent infectious diseases. The campaign provides information and resources about hand washing, cleaning, disinfection and other simple steps as part of an effort to help keep families healthy. CDC does not endorse any commercial products or services from Reckitt Benckiser Inc. stemming from the company's association with Ounce of Prevention campaign, nor receive any revenue from its advertisements.

About LYSOL(R)/ Reckitt Benckiser, Inc.

Reckitt Benckiser is a world leader in household, health and personal care. It is a FTSE top 15 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation -- near 40% of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 17 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex and French's, and they account for over two thirds of its net revenue. Reckitt Benckiser people are at the heart of the company's success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the Company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initia
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