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The Brand Experience Teams With World Vision to Launch 'Experience: AIDS' Multi-Media Exhibit
Date:2/13/2008

, assault, and disease alone in the highlands of Lesotho.

"More than 30 million people globally are living with HIV infections," said Mike Yoder, director of experiential engagement at World Vision. "It is, without a doubt, the greatest humanitarian crisis of our time. We lost over two million people to AIDS last year alone."

The World Vision exhibit demonstrates the power of interactive exhibits to not only raise awareness, but raise funds for a worthy cause. The tour is World Vision's first event-based marketing program of this size and scale.

"Launching a national tour like this is a risk, because of the ROI mandates attached to any non-profit marketing campaign. However, we have proven that a well-produced interactive experience can drive tremendous awareness and raise the funds necessary to justify the spend," said Cal Zarin, Director of Marketing Services for The Brand Experience. "World Vision has raised over $2 million dollars in six months. This sort of ROI shows the power of World Vision's message and the effectiveness of experiential marketing. Zarin added: "The entire team is proud to be working with World Vision on delivering this forward-thinking program."

Over 31,000 visitors have walked through the 20 minute experience. Over 100 stories in print and broadcast media have appeared and the experience has been visited by Hillary Clinton, Jenna Bush and many others.

In partnership with World Vision, the National Tour of "World Vision Experience: AIDS" is being produced by The Brand Experience. Development of the exhibit's creative content was spearheaded by World Vision's internal Creative Solutions team, with design and fabrication carried out by The Production Network of Seattle.

For additional information and resources about "World Vision Experience: AIDS," visit http://www.worldvisionexperience.org

About The Production Network

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SOURCE Aegis Media Americas
Copyright©2008 PR Newswire.
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