Navigation Links
The Brand Experience Teams With World Vision to Launch 'Experience: AIDS' Multi-Media Exhibit
Date:2/13/2008

National Tour Shows Dramatic Impact of AIDS on Children, Demonstrates Power of Interactive Experiences in Raising Awareness and Funds for Social Causes

CINCINNATI, Feb. 13 /PRNewswire/ -- The Brand Experience, in coordination with The Production Network (TPN), has partnered with World Vision to produce the "World Vision Experience: AIDS" multi-media exhibit, currently on a national tour designed to raise awareness about the affects of the international AIDS pandemic on children in developing countries. World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide tackle the causes of poverty.

The event will tour throughout 2008, with exhibits scheduled to visit 80 cities throughout the United States.

Visitors to the 2,340 square foot exhibit, walk though a replica of an African village while listening on headsets to a personal audio track telling the story of a child whose life has been affected by AIDS. The experience opens a personal window to the pandemic's impact on children and families. The stories profiled in the exhibits are of real children touched by the work of World Vision, and are inspired by true events. Attendees can "sponsor" a child with ongoing monthly donations of $35 per month. The children (whose real names are used by permission) are:

-- Kombo, from Kenya, is a young boy who observes big trucks -- and the

"Big Disease" -- roll past his home at a stop along the so-called AIDS

Highway.

-- Babirye, from Uganda, is a young girl who lives in the epicenter of

the spread of AIDS in Africa. As she watches her father die and her

mother grow weak, she wonders if she'll be next.

-- Emmanuel, a young orphan in Uganda, must survive with his brother in

the wild after losing their mother and their home.

-- Mathabo, is a girl who feels the sting of abandonment as she faces

hunger, assault, and disease alone in the highlands of Lesotho.

"More than 30 million people globally are living with HIV infections," said Mike Yoder, director of experiential engagement at World Vision. "It is, without a doubt, the greatest humanitarian crisis of our time. We lost over two million people to AIDS last year alone."

The World Vision exhibit demonstrates the power of interactive exhibits to not only raise awareness, but raise funds for a worthy cause. The tour is World Vision's first event-based marketing program of this size and scale.

"Launching a national tour like this is a risk, because of the ROI mandates attached to any non-profit marketing campaign. However, we have proven that a well-produced interactive experience can drive tremendous awareness and raise the funds necessary to justify the spend," said Cal Zarin, Director of Marketing Services for The Brand Experience. "World Vision has raised over $2 million dollars in six months. This sort of ROI shows the power of World Vision's message and the effectiveness of experiential marketing. Zarin added: "The entire team is proud to be working with World Vision on delivering this forward-thinking program."

Over 31,000 visitors have walked through the 20 minute experience. Over 100 stories in print and broadcast media have appeared and the experience has been visited by Hillary Clinton, Jenna Bush and many others.

In partnership with World Vision, the National Tour of "World Vision Experience: AIDS" is being produced by The Brand Experience. Development of the exhibit's creative content was spearheaded by World Vision's internal Creative Solutions team, with design and fabrication carried out by The Production Network of Seattle.

For additional information and resources about "World Vision Experience: AIDS," visit http://www.worldvisionexperience.org

About The Production Network

With offices in North America, Europe and a worldwide network of partners, TPN designs and produces events and exhibits for businesses and museums all over the world. The company offers a suite of customized events services, as well as creative and technology solutions. For more information, visit http://www.tpnevents.com.

About World Vision

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, please visit http://www.worldvision.org.

About The Brand Experience:

The Brand Experience works strategically with its partners to connect brands to consumers using live experiences, and develops corporate marketing positioning that drives business. The Brand Experience will continue to produce a wide array of large branded consumer experiences and corporate events including brand launches, conferences, meetings, and executive briefing and visitor centers. Current Brand Experience U.S. clients include among others Honeywell, Chevron, Microsoft, and Procter & Gamble. Global clients include leading real estate developer Nakheel in Dubai and travel technology leader Amadeus in Madrid. The Brand Experience has offices in Cincinnati, Los Angeles, New York, Las Vegas and Boston and is led by Managing Director Dale Tesmond. The Brand Experience is a unit of Posterscope USA, a part of the Aegis Media Americas network.

Contacts:

Adrienne Scordato, 917-326-7117 or adrienne.scordato@aemedia.com


'/>"/>
SOURCE Aegis Media Americas
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Microban International Partners with Magic American Products to Launch Magic(R) Brand Products with Microban(R) Antimicrobial Product Protection
2. Brandywine Senior Living Completes Acquisition of Four Assisted Living Communities in New Jersey
3. Hillenbrand Industries Announces Second Quarter 2008 Dividend
4. Pharmaceutical Product Commercialization & Governance Best Practices: Securing Talent for Highly-Effective Brand Teams
5. Companys Award-Winning Sound Enhancement Technology Proven to Provide Superior Performance Over Other Technologies; Patent Will Enhance Able Planet, LINX AUDIO Brands
6. Perrigo Acquires UK OTC Store Brand Supplier
7. New Colonial Life Brand Clarifies Companys Strengths
8. Herman Miller, Inc., Announces Strategic Acquisition of Brandrud Furniture, Inc. to Expand Its Product Offerings and Competitive Position in the Healthcare Furnishings Sector
9. A Whole New Sandwich Debuts in the Freezer Aisle: LEAN POCKETS(R) Brand Introduces Latest Whole Grain Varieties
10. VH1 Set to Continue Its Record-Breaking Pace Into 2008 with Brand New Premieres and Returning Series
11. MDs reactions to pharma marketing influenced by brand, side effects: Management Insights
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... , ... Austin residents seeking Mohs surgery services, can now turn to Dr. ... Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to include ... in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn ...
(Date:6/25/2016)... ... , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily customize ... Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures into ... Simply select a ProHand generator and drag it above media or text in the ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar ... M.D from the David Geffen School of Medicine at UCLA. He trained in Internal ... complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of ... recognition of their exemplary accomplishments in worksite health promotion. , The Wellness at Work ... Symposium at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses ...
(Date:6/24/2016)... , ... June 24, 2016 , ... A recent ... most people are unfamiliar with. The article goes on to state that individuals are ... many of these less common operations such as calf and cheek reduction. The Los ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Research and ... Global Market - Forecast to 2022" report to their ... treatment method for the patients with kidney failure, it replaces ... fluid from the patient,s blood and thus the treatment helps ... and chloride in balance. Increasing number of ...
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 Roche ... received 510(k) clearance for its Elecsys BRAHMS PCT (procalcitonin) ... severe sepsis or septic shock. With this clearance, Roche ... provide a fully integrated solution for sepsis risk assessment ... associated with bacterial infection and PCT levels in blood ...
(Date:6/23/2016)... , June 23, 2016 Bracket , a ... its next generation clinical outcomes platform, Bracket eCOA (SM) ... on June 26 – 30, 2016 in Philadelphia ... electronic Clinical Outcome Assessment product of its kind to fully ... Bracket eCOA 6.0 is a flexible platform for ...
Breaking Medicine Technology: