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The Brand Experience Teams With World Vision to Launch 'Experience: AIDS' Multi-Media Exhibit
Date:2/13/2008

National Tour Shows Dramatic Impact of AIDS on Children, Demonstrates Power of Interactive Experiences in Raising Awareness and Funds for Social Causes

CINCINNATI, Feb. 13 /PRNewswire/ -- The Brand Experience, in coordination with The Production Network (TPN), has partnered with World Vision to produce the "World Vision Experience: AIDS" multi-media exhibit, currently on a national tour designed to raise awareness about the affects of the international AIDS pandemic on children in developing countries. World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide tackle the causes of poverty.

The event will tour throughout 2008, with exhibits scheduled to visit 80 cities throughout the United States.

Visitors to the 2,340 square foot exhibit, walk though a replica of an African village while listening on headsets to a personal audio track telling the story of a child whose life has been affected by AIDS. The experience opens a personal window to the pandemic's impact on children and families. The stories profiled in the exhibits are of real children touched by the work of World Vision, and are inspired by true events. Attendees can "sponsor" a child with ongoing monthly donations of $35 per month. The children (whose real names are used by permission) are:

-- Kombo, from Kenya, is a young boy who observes big trucks -- and the

"Big Disease" -- roll past his home at a stop along the so-called AIDS

Highway.

-- Babirye, from Uganda, is a young girl who lives in the epicenter of

the spread of AIDS in Africa. As she watches her father die and her

mother grow weak, she wonders if she'll be next.

-- Emmanuel, a young orphan in Uganda, must survive with his brother in

the wild after losing their mother and their home.

-- Mathabo, is a girl who feels the sting of abandonment as she faces

hunger
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SOURCE Aegis Media Americas
Copyright©2008 PR Newswire.
All rights reserved

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