National Tour Shows Dramatic Impact of AIDS on Children, Demonstrates Power of Interactive Experiences in Raising Awareness and Funds for Social Causes
CINCINNATI, Feb. 13 /PRNewswire/ -- The Brand Experience, in coordination with The Production Network (TPN), has partnered with World Vision to produce the "World Vision Experience: AIDS" multi-media exhibit, currently on a national tour designed to raise awareness about the affects of the international AIDS pandemic on children in developing countries. World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide tackle the causes of poverty.
The event will tour throughout 2008, with exhibits scheduled to visit 80 cities throughout the United States.
Visitors to the 2,340 square foot exhibit, walk though a replica of an
African village while listening on headsets to a personal audio track
telling the story of a child whose life has been affected by AIDS. The
experience opens a personal window to the pandemic's impact on children and
families. The stories profiled in the exhibits are of real children touched
by the work of World Vision, and are inspired by true events. Attendees can
"sponsor" a child with ongoing monthly donations of $35 per month. The
children (whose real names are used by permission) are:
-- Kombo, from Kenya, is a young boy who observes big trucks -- and the
"Big Disease" -- roll past his home at a stop along the so-called AIDS
-- Babirye, from Uganda, is a young girl who lives in the epicenter of
the spread of AIDS in Africa. As she watches her father die and her
mother grow weak, she wonders if she'll be next.
-- Emmanuel, a young orphan in Uganda, must survive with his brother in
the wild after losing their mother and their home.
-- Mathabo, is a girl who feels the sting of abandonment as she faces
hunger, assault, and disease alone in the highlands of Lesotho.
"More than 30 million people globally are living with HIV infections," said Mike Yoder, director of experiential engagement at World Vision. "It is, without a doubt, the greatest humanitarian crisis of our time. We lost over two million people to AIDS last year alone."
The World Vision exhibit demonstrates the power of interactive exhibits to not only raise awareness, but raise funds for a worthy cause. The tour is World Vision's first event-based marketing program of this size and scale.
"Launching a national tour like this is a risk, because of the ROI mandates attached to any non-profit marketing campaign. However, we have proven that a well-produced interactive experience can drive tremendous awareness and raise the funds necessary to justify the spend," said Cal Zarin, Director of Marketing Services for The Brand Experience. "World Vision has raised over $2 million dollars in six months. This sort of ROI shows the power of World Vision's message and the effectiveness of experiential marketing. Zarin added: "The entire team is proud to be working with World Vision on delivering this forward-thinking program."
Over 31,000 visitors have walked through the 20 minute experience. Over 100 stories in print and broadcast media have appeared and the experience has been visited by Hillary Clinton, Jenna Bush and many others.
In partnership with World Vision, the National Tour of "World Vision Experience: AIDS" is being produced by The Brand Experience. Development of the exhibit's creative content was spearheaded by World Vision's internal Creative Solutions team, with design and fabrication carried out by The Production Network of Seattle.
For additional information and resources about "World Vision Experience: AIDS," visit http://www.worldvisionexperience.org
About The Production Network
With offices in North America, Europe and a worldwide network of partners, TPN designs and produces events and exhibits for businesses and museums all over the world. The company offers a suite of customized events services, as well as creative and technology solutions. For more information, visit http://www.tpnevents.com.
About World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, please visit http://www.worldvision.org.
About The Brand Experience:
The Brand Experience works strategically with its partners to connect brands to consumers using live experiences, and develops corporate marketing positioning that drives business. The Brand Experience will continue to produce a wide array of large branded consumer experiences and corporate events including brand launches, conferences, meetings, and executive briefing and visitor centers. Current Brand Experience U.S. clients include among others Honeywell, Chevron, Microsoft, and Procter & Gamble. Global clients include leading real estate developer Nakheel in Dubai and travel technology leader Amadeus in Madrid. The Brand Experience has offices in Cincinnati, Los Angeles, New York, Las Vegas and Boston and is led by Managing Director Dale Tesmond. The Brand Experience is a unit of Posterscope USA, a part of the Aegis Media Americas network.
Adrienne Scordato, 917-326-7117 or firstname.lastname@example.org
|SOURCE Aegis Media Americas|
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