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The Blue Foundation for a Healthy Florida Announces $8 Million Initiative to Address Childhood Obesity
Date:5/13/2008

Instead of several segmented strategies, Embrace a Healthy Florida brings together resources from numerous factions," said Towler. "This enables the initiative to become one unified effort working together to combat childhood obesity."

The Blue Foundation for a Healthy Florida is a nonprofit, private foundation established by BCBSF in 2001. Through strategic philanthropy, The Blue Foundation supports community-based solutions that enhance access to quality health-related services for Floridians, particularly the uninsured and underserved.

The Blue Foundation for a Healthy Florida is a separate, philanthropic affiliate of BCBSF incorporated in the state of Florida. The Blue Foundation for a Healthy Florida, and its parent, BCBSF, are independent licensees of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information on The Blue Foundation for a Healthy Florida, please visit its Web site at http://www.bluefoundationfl.com.

(1) Sorter, A (2006). A Weighty Issue: Childhood Obesity. Retrieved

April 30, 2008, from Florida Medical Center Web site:

http://floridamedicalctr.staywellsolutionsonline.com/RelatedItems/1,2233.

(2) National Initiative for Children's Healthcare Quality.

(3) Action for Healthy Kids, The Learning Connection: The Value of

Improving Nutrition and Physical Activity

in Our Schools, 2004 (http://www.ActionForHealthyKids.org [July 7, 2005]).


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SOURCE The Blue Foundation for a Healthy Florida
Copyright©2008 PR Newswire.
All rights reserved

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