Available at no cost to Twin Cities' consumers, the bi-monthly magazine, published in partnership with the St. Paul Pioneer Press, features national
and local content written and edited by the most experienced health
journalists in the country
MINNEAPOLIS and ST. PAUL, Minn., April 17 /PRNewswire/ -- Twin Cities' residents will soon have a unique health and wellness resource available to them: Better Health & Living(R), the fastest growing health and lifestyle magazine in America, is launching its first Metro edition in Minneapolis-St. Paul on April 26, in partnership with the St. Paul Pioneer Press.
Published by Publication Services of America (PSA), the newspaper industry's largest magazine publisher, Better Health & Living(R) is a national publication featuring some of the country's best health journalists. The Twin Cities edition is the company's first Metro version of the magazine with both national and local content. PSA distributes regional editions of the magazine in partnership with 35 newspapers throughout the United States.
"Minneapolis-St. Paul is recognized as one of the most vibrant, smart and health-conscious communities in the nation," said Phil Lewis, publisher of Better Health & Living(R) and president, CEO and chairman of the board of Publication Services of America. "We chose to launch our first metro version of Better Health & Living in the Twin Cities because we feel confident that residents will embrace our magazine, and we believe this launch will serve as the model for success for the other metro markets we plan to enter."
"Consumers in the metro area are hungry for substantive and meaningful health information and we believe this high-quality publication will fill that void," said Martha Severson, associate publisher of Better Health & Living(R) -- Twin Cities.
With 80 percent of the magazine consisting of national content from the top health journalists in the country, and the remaining 20 percent consisting of local content from top writers in the Twin Cities, Better Health & Living(R) offers national authority and advice on health issues coupled with local resources for the greatest impact.
Beginning Saturday, April 26, the complimentary, 68-page, high-gloss
magazine will be available to Twin Cities residents exclusively at all
Metro-area CVS/pharmacy and Kowalski's locations, and at select Cub,
Rainbow and Festival Foods locations. It has an initial circulation of
65,000, along with another 20,000 sent to demographically selected
neighborhoods. Although the publication is advertising-driven, Better
Health & Living(R) prides itself on unbiased and advertorial-free content.
Every issue of Better Health & Living(R) features:
-- Healthy Eating: Delicious recipes and nutrition advice from the
nation's top experts
-- Weight Loss: Smart, easy ways to lose pounds and keep them off
-- Fitness Fun: Ways to stay active and look great
-- Smart Choices: A consumer's guide to the best health-related products
in the marketplace
-- Self Care: Research-tested tips for creating lifelong good health
-- Raising Fit and Happy Kids: From toddlers to teens, parenting made
-- Alternative Medicine: Natural and complementary therapies that really
-- The Latest Health News: The newest medical science to improve your
The editor-in-chief of Better Health & Living(R) is Susan Flagg Godbey, former editorial creative director at Prevention magazine (Rodale, Inc.), the 13th largest consumer magazine in America. She is joined at the magazine by several other editors and writers from Prevention.
Among the local writers now writing for Better Health & Living(R) are: Kay Harvey, former reporter for the St. Paul Pioneer Press; Adrienne Greer Foley, Sheila Mulrooney Eldred and Sara Aase.
The St. Paul Pioneer Press is the founding partner of the magazine with PSA. A launch event for Better Health & Living(R) -- Twin Cities will be hosted by the School of Health at the College of St. Catherine on May 8.
For advertising information, contact Martha Severson at firstname.lastname@example.org or 651-225-1217. To view an online version of the magazine, visit http://www.betterhealthandliving.com.
About Publication Services of America
Publication Services of America (PSA) creates non-traditional revenue streams for its newspaper partners by publishing custom, localized, full-color, glossy niche magazines syndicated through newspapers across the United States. PSA's award winning magazines -- From House To Home(R), Better Health & Living(R), de casa y HOGAR(R) and Wedding Vow(R) -- are distributed in more than 70 markets, reaching approximately three million selected newspaper subscribers. In February 2008, PSA was the recipient of six ADDY awards. PSA has a state-of-the-art prepress and production facility in Fargo N.D., photo studios and test kitchens in Atlanta, Ga., editorial offices in Allentown, Penn. and executive offices in West Palm Beach, Fla.
|SOURCE Publication Services of America|
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