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The American Society of Hypertension Launches Education Program for Hypertension Accreditation
Date:4/22/2009

NEW YORK, April 22 /PRNewswire/ -- The American Society of Hypertension, Inc. (ASH) today announced the launch of a new educational initiative in hypertension and related cardiovascular disease -- the ASH Hypertension Accreditation Program -- to enhance the level of education of allied health professionals and pharmaceutical sales representatives. While this rigorous academic program will be tailored to meet the educational needs of each of the intended target groups, it is designed to improve all participants' understanding of hypertension and related cardiovascular disease, improve the flow of information and create partnerships with healthcare providers that seek to improve patient outcomes.

To inaugurate this initiative, ASH will offer the training first to pharmaceutical sales representatives to provide them with an even greater understanding of the underlying science of hypertension and cardiovascular disease. The program is based on ASH's Clinical Hypertension Review Course for physicians, which emphasizes state-of-the-art scientific principles and evidence-based clinical practice. Daiichi Sankyo, Inc. collaborated with ASH on the training concept and will be the first pharmaceutical company to have its sales force considered for the ASH Hypertension Accreditation Program.

"Physicians prefer to interact with well-informed pharmaceutical sales representatives who not only understand their company's products, but have a keen appreciation for the disease and underlying science," said Henry R. Black, M.D., president of the American Society of Hypertension. "The ASH Accreditation Program will focus on epidemiology, pathophysiology, treatment, clinical trials and patient case presentations -- content that fully aligns with our skills and educational mission. Daiichi Sankyo understands the challenges physicians face, and the benefits of having meaningful conversations with healthcare providers about the underlying scie
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SOURCE The American Society of Hypertension, Inc.
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