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The American Pain Foundation (APF) and The HealthCentral Network Collaborate to Develop Enhanced Internet Resources for People with Pain
Date:9/18/2007

Arlington, Va. and Baltimore, Md., Sept. 18 /PRNewswire-USNewswire/ -- The HealthCentral Network, Inc. (http://www.HealthCentral.com) and the American Pain Foundation (APF) today announced a collaboration leveraging APF's strength as a pain management information, advocacy and support resource with HealthCentral.com's multimedia capabilities and extensive online community of patients and experts. The partnership was officially kicked off today with the posting of a blog on the topic of pain written by APF's Executive Director Will Rowe, available at HealthCentral's Chronic Pain site, http://www.ChronicPainConnection.com. The site will also feature videos of first-person experiences with pain.

"Our inaugural blog is timed for the September Pain Awareness Month observance and furthers the APF's mission to raise public awareness about pain as a critical health issue," said Will Rowe, Executive Director of APF. "HealthCentral's online pain community is keenly interested in the research and policy agenda of APF and my blog will encourage everyone affected by pain to contribute to the fight for fair access to better pain care."

"APF's Pain Information Library complements the extensive patient-contributed content on HealthCentral's sites, providing great synergies for our respective sites," said Chris Schroeder, CEO and President of The HealthCentral Network. Pain management is central to many of HealthCentral.com's featured health conditions including migraines (http://www.MyMigraineConnection.com), rheumatoid arthritis (http://www.MyRACentral.com), and breast cancer (http://www.MyBreastCancerNetwork.com). Each of HealthCentral's Web sites combines a base of comprehensive medical information and interactive tools with patient experts and health professionals to help people of all ages manage their conditions and learn from other patients who have first-hand experience.

As a part of this collaboration, the APF will provide a co-branded version of HealthCentral's personal web service (http://www.carecentral.com) that offers people an easy way to create an online community of support for caregiving when a loved one is disabled. HealthCentral is also serving as host for APF's Pain & Creativity Exhibit (http://www.healthcentral.com/chronic-pain/apf/), a forum for people affected by pain to share their artistic expressions, and for select artists to be honored through print and online publications, that was announced earlier this month.

About The HealthCentral Network

The HealthCentral Network, Inc. (http://www.healthcentral.com) is a new and unique online offering, comprised of over 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in everyday and personal language people can understand and connect with at critical points in their lives. Each site provides timely, interactive, in-depth and trusted medical information (from Harvard Health among others), and connections to leading experts and thousands of people who share their related experiences and inspiration.

The HealthCentral Network recently launched personal health tools including the most comprehensive web solution for caregivers managing their communities of friends and families (http://www.carecentral.com). The company also produces the nationally syndicated television show, "Medical Breakthroughs with Dr. Dean Edell," and has a library of nearly 1,000 short-form, condition-specific videos throughout its network.

The HealthCentral Network was acquired in 2005 by Polaris Ventures, Sequoia Capital, The Carlyle Group and Allen & Company, and has built a management team that combines decades of experience in interactive media and medical, science and news journalism. The company received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for http://www.MyDiabetesCentral.com and the Health Care Standard of Excellence WebAward from the Web Marketing Association.

About the American Pain Foundation

Founded in 1997, the American Pain Foundation is an independent nonprofit 501(c)3 organization serving people with pain through information, advocacy, and support. Our mission is to improve the quality of life of people with pain by raising public awareness, providing practical information, promoting research, and advocating to remove barriers and increase access to effective pain management. For more information, visit http://www.painfoundation.org.


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SOURCE The HealthCentral Network
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