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The American Heart Association and Comcast Team Up to Strike Out Stroke
Date:5/5/2008

cial content ON DEMAND, beginning on May 1, Comcast Digital Cable customers can tune to Channel 1 on their Digital Cable lineup or press the ON DEMAND button on their remote control, then click on the "Get Local" section and select the "Strike Out Stroke" folder.

Each year roughly 780,000 people experience a new or recurrent stroke, a translation of one stroke every 40 seconds in the United States. Stroke is the No. 3 cause of death in the U.S.

A stroke occurs when a blood vessel that carries oxygen and nutrients to the brain is either blocked by a clot or bursts. Quick action, including recognizing the warning signs and calling 911 immediately, is the key to treating stroke. Stroke is largely preventable through education and awareness of personal risk factors such as weight, blood pressure, nutrition and family history. Because of this, Comcast and the American Heart Association have created this innovative ON DEMAND programming to help the community better understand their risks.

In addition to providing ON DEMAND programming, Comcast will issue public service announcements in May advocating stroke awareness and education. Comcast has also committed to partnering with the American Heart Association to increase the visibility of its local initiatives throughout the year, including the Heart Gala, Celebrity Golf Tournament, Heart's Delight, Lawyers Have Heart 10K and the Start! Heart Walk. These events raise money to fund critical life-saving research.

With more than 10,000 titles per month -- the vast majority of which are free -- Comcast's ON DEMAND service offers a library of information and programming to choose from, available 24/7, with the ability to pause, fast forward and rewind selections. Comcast's "Get Local" ON DEMAND content is tailored to specific market areas and niche interests including health and wellness, politics, high school sports, and more. All "Get Local" content is free to Digital Cable subscribers.

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