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The American Academy of Family Physicians Launches Consumer Alliance With First Partner: The Coca-Cola Company
Date:10/6/2009

. Therefore, the Consumer Alliance is a strategy whereby AAFP aims to partner with companies who demonstrate good corporate stewardship and a strategic focus on consumer health.

FamilyDoctor.org, AAFP's consumer health and wellness resource, is the fundamental core of the AAFP Consumer Alliance. Through partnerships in the Consumer Alliance, AAFP will continue to expand the reach and breadth of its offerings on FamilyDoctor.org by adding more tools, trackers, videos, and consumer-friendly education materials on important health and wellness topics.

In addition to content development on FamilyDoctor.org, AAFP will work with Consumer Alliance Partners to develop robust new programs and materials to educate consumers and medical professionals about making better choices with regard to food and beverage selections, physical activity, emotional well-being, and other ways to achieve a balanced and healthy lifestyle.

About FamilyDoctor.org

FamilyDoctor.org is an award-winning Web site that helps today's consumers stay informed and engaged in their own health care management. It is the only consumer health Web site owned and operated by a professional medical association, the American Academy of Family Physicians.

FamilyDoctor.org is geared toward patients of all ages and features guides for healthy living, prescription and over-the counter drug information, and interactive health tools that allow users to "search-by-symptom." The site also offers more than 400 consumer health videos.

Recommended to patients by AAFP member physicians and their health care teams, the site receives more than 3.5 million visits a month, with 100,000 unique visitors each day. More than 60 percent of Americans search for health information online. For reliable health information, they turn to FamilyDoctor.org.

About The Coca-Cola Company

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SOURCE American Academy of Family Physicians
Copyright©2009 PR Newswire.
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