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The Alliance for a Healthier Generation Names Celtics Captain Paul Pierce National Athlete Spokesperson in the Fight Against Childhood Obesity
Date:2/11/2010

tting at least nine hours of sleep each night.

The  Web site also features a rewards-based fitness system designed to track physical activity, but youth throughout the country can also log on to view videos of Pierce in action demonstrating a variety of fun, easy-to-learn exercises, read about the All-Star's personal fitness tips and diet, and learn how to create healthy and delicious meals at home.

About the Alliance for a Healthier Generation

The American Heart Association and William J. Clinton Foundation joined forces in May of 2005 to create a healthier generation by addressing one of the nation's leading public health threats – childhood obesity. The goal of the Alliance is to reduce the nationwide prevalence of childhood obesity by 2015, and to empower kids nationwide to make healthy lifestyle choices. The Alliance works to positively affect the places that can make a difference to a child's health: homes, schools, restaurants, doctor's offices and communities. More information available at www.HealthierGeneration.org.  

About FitClub34 from Harvard Pilgrim

FitClub34 from Harvard Pilgrim is a rewards based fan club turned "fit" club that provides children with the information, resources, and tools necessary to become more active and physically fit. Members must make a promise to lead a healthier lifestyle by eating healthy and exercising for one-hour per day. Members receive the Paul Pierce Activity Watch, powered by Switch2Health (S2H), to track their physical activity, receive a rewards code and accrue points to win a number of prizes including an iPod Nano, Nintendo Wii, a '/>"/>

SOURCE Alliance for a Healthier Generation
Copyright©2010 PR Newswire.
All rights reserved

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