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The Alliance for a Healthier Generation Names Celtics Captain Paul Pierce National Athlete Spokesperson in the Fight Against Childhood Obesity
Date:2/11/2010

family, friends and community struggle with not having enough opportunities to eat well and engage in physical activity," said Pierce. "Staying active and eating well has been a huge part of my success and I think it is critical that kids everywhere understand how important exercise and nutrition are to a happy, successful life."

The Boston Celtics Captain's new role as National Athlete Spokesperson for the Alliance complements a collaboration between the Alliance and Pierce's The Truth on Health Campaign announced at the Clinton Global Initiative in fall of 2009. The two organizations are working together to share resources and information about good nutrition online, create fun and informative videos for kids, develop monthly activity challenges from Paul Pierce, and provide incentive rewards for staying active.

Pierce will also work with the Alliance on the development of videos and activities to be used as resources for the Alliance's Healthy Schools Program, which supports more than 7,800 schools across the United States, including more than 95 schools in the Boston School District, in their efforts to become healthier places for students to learn and teachers to work.

The newly-launched Web site for Pierce's FitClub34 (a fan club turned "fit" club), The Truth on Health is outfitted with information, resources and tools necessary for youth to get and stay fit. The Alliance provided TruthonHealth.org with a program of nutrition and physical activity intended to complement Pierce's FitClub34 fitness challenges and activities. The Truth on Health features information from the Alliance's empowerME Kids' Movement to help young people create healthy habits for life, including eating fruits and vegetables with every meal, getting 60 minutes of physical activity each day, reducing sugary beverages, cutting down on screen time, and ge
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SOURCE Alliance for a Healthier Generation
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