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The Alliance for a Healthier Generation Names Celtics Captain Paul Pierce National Athlete Spokesperson in the Fight Against Childhood Obesity
Date:2/11/2010

BOSTON and NEW YORK, Feb. 11 /PRNewswire-USNewswire/ -- Eight-time NBA All-Star Paul Pierce joined the nationwide fight to combat childhood obesity today as a National Athlete Spokesperson for the Alliance for a Healthier Generation, a partnership of the American Heart Association and the William J. Clinton Foundation.

Pierce will work with the Alliance's empowerME Kids' Movement to encourage kids in Boston and across the country to eat healthier, move more and be leaders in the fight against childhood obesity. The Alliance will also leverage Pierce's star power to encourage teens and tweens to join the more than 2.2 million young people who have already made a commitment to the Movement at www.empowerME2b.org.

"The childhood obesity epidemic in the U.S. impacts nearly one in three children between the ages of 9 and 17, and young people are having health problems, such as type-2 diabetes, that we previously had only seen in adults," said President Bill Clinton, founder of the William J. Clinton Foundation and the co-lead in the Alliance for a Healthier Generation along with Governor Arnold Schwarzenegger and American Heart Association President Clyde Yancy. "Paul Pierce, and other athletes and national figures, are integral to our efforts to address this epidemic and inspire kids to eat healthy, stay active, and make healthier lifestyle choices."

"I struggled with my own weight as a young man, and I have seen my
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SOURCE Alliance for a Healthier Generation
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