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The Advisory Board Company Reports Results For Quarter Ended 12/31/09
Date:2/4/2010

nd Launch of New Program

The Company also announced the acquisition as of December 31, 2009 of substantially all the assets of Southwind Health Partners, L.L.C., a leading health care industry management and advisory firm focused on hospital-physician integration and physician practice management.  Southwind Health Partners will continue to operate under the Southwind name as a division of The Advisory Board Company.

Robert Musslewhite commented, "We are thrilled to add Southwind's exceptional talent and superior expertise in the physician terrain to the Advisory Board's portfolio of solutions, particularly given how critical these issues are to our members in the current health care environment.  We are excited to leverage Southwind's strong brand and outstanding intellectual property to supplement our successful best practice research and clinical integration work, and the acquisition represents an opportunity to significantly enhance our growing Crimson™ platform.  With the addition of Southwind, the Advisory Board will offer a more comprehensive portfolio to help members with all aspects of physician integration."  

Mr. Musslewhite continued, "To that end, I am pleased to announce today the launch of our newest program, the Southwind Practice Management Program, which leverages Southwind's core competencies to serve member hospitals seeking to improve the performance of their owned or affiliated physician practices.  The program provides strategic and operational support to health system executives responsible for aligning the interests and behavior of physicians in order to achieve key clinical quality and financial performance goals. As part of this launch, we have been privileged to have support from Southwind's current client base as we build out the program and extend it to other hospitals and health systems across the natio
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SOURCE The Advisory Board Company
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