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The Ad Business is Full of Characters - GráficaGroup has the Proof

Morristown, NJ (PRWEB) April 10, 2013

GráficaGroup, a New Jersey-based, multichannel marketing and advertising agency that uses innovative thinking and tools to help businesses forge and retain lasting and profitable customer relationships, has tapped into the unexpected talents of some of its staff members to demonstrate to potential clients the benefits of its proprietary automated marketing tools.

The agency has created a short animated video that would not look out of place on The Cartoon Network. Entitled "Meet the Follicles," it's the tale of "a family plagued by brittle, thinning hair" and demonstrates, step-by-step, how its automated marketing tools allow the "Big Hair Tonic" company to gather the data it needs to engage them at every touch point – via mail, email, social media and digital – and turn them into loyal advocates.

The video was written by Creative Directors Jacob Usawicz and Mark Drossman, animated by Usawicz, and features the voices of Drossman (announcer), Account Supervisor Julie Williams (Mom), Account Executive Adrianna Taeschler (Harriet), and Head of Print Production Fermin Mendoza (Dad). Audio recording and mixing was done by Ed Kessel at Sound Imagination in Springfield, New Jersey.

GráficaGroup CEO, Debra Taeschler said, "I always thought a few of our people were real characters. Now I know it for a fact."

You can view the video at

About GráficaGroup

Celebrating 27 years in business, GráficaGroup is an award-winning, results-driven, multichannel agency that enables businesses to establish and nurture strong, meaningful relationships with businesses across all categories. They include Fortune 500 and mid-sized B2B and B2C companies such as AT&T, Avaya, Century 21 Real Estate LLC, Horizon BlueCross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Weichert Realtors and Wells Fargo Home Mortgage - as well as public sector and not-for-profit organizations. For more information, visit

Media Contact: Adrianna Taeschler
Phone: 973-309-7522
Email: ATaeschler(at)grafica(dot)com

Read the full story at

Source: PRWeb
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