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Text message support for smokers doubles quit rates
Date:6/29/2011

ial. The results showed that continuous abstinence verified by chemical tests - at six months was significantly increased in the txt2stop group 10.7% success txt2stop versus 4.9% success control.

The study found txt2stop worked well for all ages and across all social groups, with the authors concluding: "Mobile phone text messaging smoking cessation support doubles quit rates at six months."

LSHTM clinical lecturer and GP Dr Caroline Free, who led the research, says: "Text messages are a very convenient way for smokers to receive support to quit. People described txt2stop as being like having a 'friend' encouraging them or an 'angel on their shoulder'. It helped people resist the temptation to smoke."

Professor Max Parmar, director of the Medical Research Council clinical trials unit, says: "Smoking kills more than five million people each year, and two out of every three smokers have said at some point that they would like to give up. By carrying out a large scale trial like this to see whether text messages can help people truly free themselves of their addiction, this research has shown that texting could be a powerful tool to help people to walk away from cigarettes for good. The MRC has been tackling the problem of smoking for over half a century, and we're committed to funding research that has the potential to change so many people's lives."

Glyn Mcintosh, Director of Development & Communications at QUIT, which helped develop the text messages and find volunteers for the study, says: "We are delighted with the results and hope that text motivation will now become a standard part of the quitting process."


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Contact: Paula Fentiman
paula.fentiman@lshtm.ac.uk
44-207-927-2802
London School of Hygiene & Tropical Medicine
Source:Eurekalert

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