Tender Corp., a leading manufacturer of over-the-counter topical cream and first aid products designed for active lifestyles, today announced its participation at the Silicon Valley Moms Group’s Holiday Coupon Guide & Party Event 2009 in Palo Alto, California
Littleton, N.H. (PRWEB) November 13, 2009 -- Tender Corp., a leading manufacturer of over-the-counter topical cream and first aid products designed for active lifestyles, today announced its participation at the Silicon Valley Moms Group’s Holiday Coupon Guide & Party Event 2009.
The inaugural event will allow companies the opportunity to network with 50 influential bloggers from across the U.S. and Canada who belong to the Silicon Valley Moms Group, a Power Mom blogging network which was recently highlighted in Nielsen Online’s Power Mom 50 report.
According to Nielsen, Power Moms – women between the ages of 25 and 54 with at least one child who participate regularly in online activities – account for 20% of the active Internet population in the US. As such, Power Moms – many of whom regularly visit blogging portals and communities like SVMG -- hold a great deal of online influence, which is continuing to grow.
“Even before the Internet, at Tender Corp. we’ve long recognized the importance of Moms as a resource in providing invaluable insights that inform all of our key product development and marketing decisions,” says Tender brand manager Dave Anderson.
Indeed, back in the mid 70’s, the inspiration for Tender’s first product, AfterBite® – The Itch Eraser™ – was to provide a convenient solution for Moms to help treat their children whenever they suffered a painful insect bite or sting.
Added Anderson, “We are extremely pleased to have the opportunity to support such a great event like the Coupon Party and look forward to building strong relationships with all of the moms this year and for years to come.”
As an official sponsor of the event, Tender Corp. will be showcasing its latest products designed with active families in mind to top mommy bloggers from across the nation. Tender Corp. products present at the event will include:
QuikClot® Nosebleed - When the standard treatment methods for stopping a child’s nosebleed just don't work fast enough, reach for QuikClot® Nosebleed. A special gauze containing the mineral substance, Kaolin, which activates factors in blood to promote rapid coagulation, QuikClot® Nosebleed stops the bleeding in less than five minutes. Coupon Alert: Look for a downloadable coupon for $2 off QuikClot® Nosebleed via Silicon Valley Moms and at Tender Corp.’s website. MSRP $11.49 (Box of five).
HealthiFeet® – A podiatrist recommended, topical cream clinically proven to relieve foot discomfort associated with cold feet. HealthiFeet®’s penetrating formula provides warmth to your skin exactly where you need it. When used as directed, after one week’s use, HealthiFeet® has been clinically proven to increase blood flow by 33% - 35% and foot temperature by five to eight degrees. Ideal for people with diabetes or who suffer from poor foot circulation. MSRP $19.99 (4 oz tube); MSRP $9.99 (1.8 oz tube).
Easy Care™ Soft-Sided First Aid Kit – The Easy Care™ First Aid Kit organizes first aid by injury and features all hospital quality components located in clearly marked, injury specific compartments, allowing for quick retrieval of materials in an emergency situation. Designed by an ER doctor, each compartment contains illustrated bilingual instructional cards, which help guide users through the process of administering a specific treatment. With the Easy Care™ kit, it’s truly like having a doctor by your side. MSRP $19.99.
Women’s Edition Outdoor Medical Kit – The New Non-Pink Women’s Edition kit includes all hospital quality medications, wound dressings, and blister care items, plus women’s-specific components that will help Mom when she’s hours or days away from the nearest drugstore. Developed by Tender’s outdoor division Adventure Medical Kits. MSRP $40.00
Gramp Lyford’s Country Salve – Gramp Lyford’s is an intensive moisturizing and healing cream for dry, cracked skin. A light, greaseless salve that contains the key ingredients Urea and Allantoin, Gramp Lyford’s rehydrates, restores and moisturizes the skin to promote faster healing. An ideal cream for skin affected by dry winter air. MSRP $8.99 (4 oz tube); MSRP$3.99 (.75 oz tube).
Natrapel® 8 hour – Offering all the protection of DEET, but none of the drama! Natrapel® 8 hour provides 8 hours of DEET-free protection from mosquitoes, black flies, ticks and other insects that bite and sting. Natrapel® 8 hour’s formula contains 20% Picaridin -- an ingredient recommended by the CDC to repel ticks and insects carrying illnesses such as Eastern Equine Encephalitis (EEE), West Nile Virus (WNV), malaria, Lyme and other infectious diseases. Unlike DEET, Natrapel® 8 hour is completely gear safe, mildly scented and gentle on sensitive skin. MSRP $5.99 (for 3.5 oz pump or 12 piece wipes).
AfterBite® Kids - A gentle non-stinging cream that provides soothing relief from the pain, itching and swelling of scary insect bites and stings. AfterBite® Kids contains baking soda, aloe vera and tea tree oil, which together alleviate the pain and itching of insect bites, while also moisturizing the skin. MSRP $3.99 (0.7 fl oz tube).
AfterBite® Backyard Combo Pack – Offering a double shot of bite treatment power, the combo pack comes with a 0.5 fl oz pen of AfterBite® -- America’s trusted Itch Eraser® for more than 30 years. Formulated with ammonia, AfterBite® works to neutralize the affected area and remove the itch from common bug bites, such as those from mosquitoes, fleas and ticks. The ammonia in AfterBite® eliminates the itch and pain quickly and permanently, unlike benzocaine-based products which only temporarily mask itch symptoms but require frequent reapplications. The combo pack also includes AfterBite® Kids, a gentle, non-stinging cream containing baking soda, aloe vera and tea tree oil, which provides soothing itch relief -- fast. MSRP $5.99
About Silicon Valley Moms Group
Silicon Valley Moms Group is a Silicon Valley-based company, operating a network of blogs around the country in the top metro areas of the United States. Our sites showcase the ups, downs, outrages, struggles, victories, and the everyday humor of motherhood. Our approximately 300 writers are working moms, stay at home moms (SAHM), city moms, suburban moms--but, most of all, they are opinionated moms. Our group generates just over 200,000 page views per month. Silicon Valley Moms Group (“SV Moms Group”) is made up of mom bloggers in the following cities and demographics: Silicon Valley/San Francisco, Chicago, Washington DC/Maryland, New York City, 50 Something Moms, New Jersey, Deep South Moms, Los Angeles, Philadelphia, Canada Moms and Rocky Mountain Moms. Silicon Valley Moms Group bloggers influence the Power Moms - we were featured in a recent report about Nielsen Onlines Power Mom 50.
About Tender Corporation
Tender Corporation is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. The company maintains offices and distribution centers in Barrie, Ontario; Rotterdam, Holland; Newbury, England; and Oakland, California. Currently, its products are distributed in over 40 countries. Founded in 1975, the firm manufactures and markets the world-famous insect bite treatment, After Bite® -- The Itch Eraser™, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits. More recently, Tender has established exclusive partnerships with Z-Medica® (maker of the hemostatic product QuikClot®) and Strategic Science Technologies, LLC (maker of the foot moisturizing cream HealthiFeet®) to distribute their products through various retail channels. The company also maintains a contract packaging division, which produces OTC products for a variety of clients. Many of Tender’s products are packaged in innovative ways that make them extremely convenient to use as well as environmentally responsible. Partial proceeds from the sale of the company’s products go to Tender Corporation’s Environmental Scholarship Fund. Complete product information is available on the company's website.
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