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Tender Corp.'s HealthiFeet Awarded American Podiatric Medical Association Seal of Approval
Date:12/4/2009

Tender Corp., a leading manufacturer of over-the-counter topical cream and first aid products designed to enhance consumers’ quality of life, today announced that it has been awarded the coveted American Podiatric Medical Association (APMA) Seal of Approval for its topical moisturizing cream, HealthiFeet®.

(PRWEB) December 4, 2009 -- Tender Corp., a leading manufacturer of over-the-counter topical cream and first aid products designed to enhance consumers’ quality of life, today announced that it has been awarded the coveted American Podiatric Medical Association (APMA) Seal of Approval for its topical moisturizing cream, HealthiFeet®.

The APMA, the leading organization representing America’s podiatrists, awarded the Seal to Tender Corp.’s HealthiFeet® for its beneficial attributes to overall quality of foot health.

HealthiFeet® is a topical moisturizing cream designed to improve the foot health of people who suffer from the pain associated with poor foot circulation, including people with diabetes, neuropathy, or just plain old cold feet. In particular, when used as directed, HealthiFeet® greatly enhances the effectiveness of foot care programs of people who have diabetes.

People who are battling diabetes are often afflicted with serious foot problems, which, if left untreated, can become deadly. Poor circulation in the feet of people with diabetes results in 82,000 foot amputations each year.* Studies show that half of patients who lose a foot to amputation die within five years. However, comprehensive foot care programs have been shown to reduce amputations by 50%.**

After one week’s use, the podiatrist-recommended HealthiFeet® has been clinically proven to increase blood flow by 33% - 35% and foot temperature by five to eight degrees.*** HealthiFeet® contains the key ingredient L-Arginine, a naturally occurring amino acid which the body uses to regulate circulation. The L-Arginine in HealthiFeet® is transported through the skin by a patented delivery system, which restores normal temperatures to cold feet, keeping them warm and healthy.

“Tender Corp. is gratified to learn of the Association’s acknowledgement of HealthiFeet’s benefits,” said Tender CEO Jason Cartwright. “Like the APMA, Tender Corp. is driven to providing people with the tools and education they need to maintain healthy active lifestyles. We’re confident the APMA’s Seal will help alert people that there now exists an effective treatment for alleviating the pain that accompanies cold feet and poor foot circulation.”

HealthiFeet® is available in 1.8 oz (MSRP$9.99) and 4 oz (MSRP$19.99) tubes at Wal-Mart, Duane Reade and Publix, among other leading food, drug and mass outlets.

About The American Podiatric Medical Association
Founded in 1912, the American Podiatric Medical Association (APMA) is the nation's leading and recognized professional organization for doctors of podiatric medicine (DPMs). APMA has 53 state component locations across the United States and its territories, with a membership of close to 12,000 podiatrists. All practicing APMA members are licensed by the state in which they practice podiatric medicine. For more information, visit www.apma.org.

About The American Podiatric Medical Association Seal of Approval
The APMA Seal of Approval Program recognizes leading products that are deemed beneficial to foot health. The Seal of Approval specifically evaluates moisturizing creams and other pharmaceutical products.

About Tender Corporation
Tender Corporation is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. The company maintains offices and distribution centers in Barrie, Ontario; Rotterdam, Holland; Newbury, England; and Oakland, California. Currently, its products are distributed in over 40 countries. Founded in 1975, the firm manufactures and markets the world-famous insect bite treatment, After Bite® -- The Itch Eraser™, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits.        

More recently, Tender has established exclusive partnerships with Z-Medica® (maker of the hemostatic product QuikClot®) and Strategic Science Technologies, LLC (maker of the foot moisturizing cream HealthiFeet®) to distribute their products through various retail channels. The company also maintains a contract packaging division, which produces OTC products for a variety of clients. Many of Tender’s products are packaged in innovative ways that make them extremely convenient to use as well as environmentally responsible. Partial proceeds from the sale of the company’s products go to Tender Corporation’s Environmental Scholarship Fund. Complete product information is available on the company's web site: www.tendercorp.com

Web: healthifeet.com
Twitter: HealthiFeet
Facebook: Healthifeet

*American Diabetes Association
**National Institute of Diabetes and Digestive and Kidney Diseases “Ten Agencies Launch National Campaign to Reduce Amputation Rate”
***Diabetes Care, Volume 27, Number 1: 284-285, 2004 - When used as directed, after seven days the podiatrist-recommended HealthiFeet® has been clinically proven to increase blood flow by 33% - 35% and foot temperature by five to eight degrees.

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Read the full story at http://www.prweb.com/releases/HealthiFeet_APMA_diabetes/foot_care_neuropathy/prweb3296814.htm.


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