Mindspace, a full-service advertising, public relations and new media agency, has been recognized by PRSA with a Bronze Anvil for its media relations efforts for Catholic Healthcare West's Emergency Room Campaign
Tempe, Ariz. (PRWEB) July 1, 2009 -- Mindspace, a full-service advertising, public relations and new media agency, has been recognized by PRSA with a Bronze Anvil for its media relations efforts for Catholic Healthcare West's Emergency Room Campaign.
Over 840 campaigns were submitted to this highly competitive, national awards competition, and approximately 40 campaigns received honors. Mindspace won in the category of consumer products for healthcare, which means the campaign fared against major national agencies representing pharmaceuticals, prescription drugs, insurance, etc.
"We are honored to receive such a distinguished award for our growing healthcare practice," said Cathy Planchard, Mindspace Principal and Group Director, Public Relations. "The face of healthcare is continually changing, increasing the opportunities to leverage traditional and social media to gain major market share. As the relationship between healthcare practitioners and patients becomes increasingly more transparent, savvy marketers can help facilitate the dialogue and in turn build stronger and more loyal customers."
The PRSA Bronze Anvil Award recognizes outstanding public relations tactics through categories reflecting their growing scope, creativity and importance in strategic public relations. Only one anvil is awarded in each of the 35 categories and subcategories each year.
Additionally, Mindspace has received numerous other awards for their work on the Catholic Healthcare campaign, including a Bronze Aster Award in Marketing for Radio Spots, two IABC Copper Quill Awards in Media Relations and Marketing Communications, a Silver Healthcare Awardfor Total PR Program, and an AMA Spectrum Award for Public Relations.
The Mindspace public relations team created a cost-effective publicity campaign to effectively announce a redefined emergency room admittance process for Catholic Healthcare West's two hospitals, Mercy Gilbert Regional Medical Center and Chandler Regional Medical Center. With the redefined process, the two hospitals were able to reduce total time spent in the emergency room by 25%. By positioning the hospital network as innovative leaders in the community and creating a dialogue with the media surrounding the factors to consider when choosing an emergency room, the Mindspace public relations team secured 22 media placements over three months, equaling 8.3 million impressions. The campaign also included outdoor, print and broadcast advertising efforts and has generated an impressive ROI in new visits for the hospitals' emergency rooms.
Other healthcare clients in Mindspace's growing portfolio include CheckMD, a fully interactive social networking site that allows users to share experiences, make recommendations, research providers and connect directly with others.
"Mindspace understood our situation and told us they would deliver results if we would give them a chance," said Jon Black, checkMD CEO. "Their PR efforts have landed us on NBC News in NY, LA, Chicago, Detroit, Houston, Miami, as well as ABC News, Fox TV, CNN.com, CNBC, About.com and many other regional media outlets and national publications. They have been terrific to work with, they are professional and they are focused on the changing needs of their clients."
Mindspace is a full-service advertising, public relations and interactive agency that has experienced tremendous growth every year since it hung out its shingle, in terms of both revenues and clients. The company embraces its Client First philosophy, offering clients its best ideas, thinking and efforts in a collaborative environment. Extremely strategic, highly creative, and just a little bit left of quirky, Mindspace goes beyond pretty pictures and clever copy to solve business challenges and maximize the value created. With business-to-business and business-to-consumer customers on both coasts, and in-between, this highly decorated, international award-winning agency is building a loyal following of clients and employees. For more information, please call 480.941.8497 or visit www.mindspace.net.
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