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Temecula Environmental Groups & City to Honor "Avatar" Director James Cameron with First Ever Environmental Media Award
Date:3/3/2010

Sierra Club, the Endangered Habitats League and SOS Hills will honor "Avatar" director James Cameron with the first ever Temecula Environmental Award for Outstanding Social Responsibility in Media. "Avatar's" themes closely mirror the environmental and human rights struggle the City of Temecula and its residents are facing against Granite Construction, a powerful corporation that wants to build a massive, polluting gravel pit mine on environmentally and culturally sensitive land in Temecula, CA.

(PRWEB) March 4, 2010 -- Three Riverside County area environmental groups have joined together to name “Avatar” writer and director James Cameron as their first ever recipient of the Temecula Environmental Award for Outstanding Social Responsibility in Media, it was announced today by Jim Mitchell, Chair of The Santa Margarita Group of the Sierra Club.

“The Santa Margarita Group of the Sierra Club has joined together with the Endangered Habitats League and local preservation society SOS Hills to give recognition to the movie ‘Avatar’ and its writer and director James Cameron for dramatically bringing to public attention a very important issue: namely the extraction of mineral resources without proper regard for the future impact on the local environment or on the welfare of surrounding communities” said Mitchell.

“The most striking aspect of the film is its main theme: a distant mining company coming to town to do whatever is necessary and at whatever cost in their effort to extract minerals. Even though the science fiction film ‘Avatar’ tells a story that takes place on a mythical moon in a distant star system over a hundred years in the future, the portrayal is remarkably similar to our local contemporary story that features Granite Construction Company’s proposed plans to dig Liberty Quarry in the
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Temecula Environmental Groups & City to Honor "Avatar" Director James Cameron with First Ever Environmental Media Award
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