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Teleflora and Nationally Recognized Hospitals to Honor Women Battling Breast Cancer
Date:10/3/2008

Teleflora delivers The Breast Cancer Research Foundation(R) Collection of Bouquets to Treatment Centers to Support Ongoing Breast Cancer Research

LOS ANGELES, Oct. 3 /PRNewswire/ -- Teleflora, the world's leading floral service offering only hand-arranged, hand-delivered floral arrangements by local Teleflora florists, announces a month-long collaboration with The City of Hope, John Wayne Cancer Institute and the UCLA Revlon Breast Cancer Center in southern California and nationally, the George Washington University Cancer Center, Fox Chase Cancer Center, University of Texas M.D. Anderson Cancer Center and Memorial Sloan-Kettering Cancer Center. Each week the centers will receive Teleflora bouquets to welcome and pay respect to the women and families receiving treatments. A floral arrangement or equivalent coupon will be presented each week to different women at each center receiving treatment during the month of October.

Teleflora recently announced its renewed partnership with The Breast Cancer Research Foundation(R) (BCRF), a not-for-profit 501(c) (3) organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at medical centers worldwide, and increasing public awareness about good breast health. A minimum of 85 cents of each dollar donated to BCRF goes to breast cancer research grants and awareness programs. The bouquets featured at the treatment centers will represent the collection available as part of this partnership. Teleflora will feature five different bouquets on teleflora.com including: Teleflora's Polka Dots and Posies, Pink Blush Bouquet, At First Blush, Teleflora's Pinking of You and Teleflora's Sweet Pinks Bouquet. Every time a consumer purchases any one of the five floral arrangements, Teleflora will donate 15% of the purchase price to BCRF, with a commitment of raising a minimum of $250,000. Each arrangement wil
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SOURCE Teleflora
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