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Date:10/29/2007

Organon Canada extends the Remind Me Today! reminder program

TORONTO, Oct. 29 /PRNewswire/ - Organon Canada continues to benefit from its Remind Me Today! reminder program for its Linessa(R) and Nuvaring(R) contraceptive brands. Women are delighted by the free telephone-based program that helps them remember their contraceptives and Organon Canada is receiving excellent feedback from their sales reps, physicians and patients.

Organon Canada initiated the Remind Me Today! telephone-based reminder program in February 2007 in an effort to improve brand recognition and offer women a valuable, cost-effective and lifestyle-friendly reminder solution. The number of registrations continues to increase every month, exceeding expectations with a retention rate of higher than 91%.

A closer look at the problem of medication non-compliance reveals that unfilled and unused prescriptions are responsible for over 125,000 deaths in the U.S. every year. (2004 Disease Management Directory and Guidebook; Pharma Futures Inc.)

MEMOTEXT(R) adherence programs are a very cost effective way to improve compliance. Depending on the condition and the patient demographics, telephone-based reminder programs have been shown to increase compliance between 8% and 40%. The MEMOTEXT(R) personalized adherence solution sends automated interactive daily text or voice call reminders to a patient's home, office or cellular phone.

"Medication non-compliance is a serious issue for the healthcare industry," explains Amos Adler, President of Enterprising Vision Inc., provider of MEMOTEXT(R). "Research shows that dropout rates for anti-hypertensive and cholesterol-lowering drugs can be as high as 50%. Billions of dollars are being lost across the board from government to pharmaceutical companies - dollars that are directly attributable to healthcare-related non-compliance."

Organon Canada, makers of the Linessa(R) and NuvaRing(R) contraceptives, understands the im
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SOURCE MEMOTEXT
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