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Teens Take a Stand Against Tanning
Date:5/3/2010

The Melanoma Research Foundation launches a new campaign to educate teens about the dangers of tanning during Melanoma Awareness Month.

Hillsborough, NJ (Vocus) May 3, 2010 -- Melanoma is the second leading cause of cancer death for people age 15 to 30, and the rate is increasing. Now, the Melanoma Research Foundation (MRF) is reaching out to teens about tanning and its link to the deadliest type of skin cancer.

Launched as part of Melanoma Awareness Month, the “Take a Stand, Don’t Tan!” campaign provides teens with the facts about the health risks associated with tanning. The campaign uses Facebook, YouTube and other online tools, including the “Take a Stand, Don’t Tan!” pledge.

“This isn’t a cancer that waits for people to grow old before it strikes and teens need to understand the health risks before they get in a tanning bed,” said Tim Turnham, executive director of the MRF. “Melanoma is the second most common type of cancer in teens and young adults and the leading cause of cancer death in women 25 to 30 years old.“

The campaign’s website, http://www.melanoma.org/take-a-stand, explains why there is no such thing as a “safe” or “healthy” tan and encourages teens to sign an online pledge to not tan. It also features “Confessions of an Ex-Tanner,” a series of interviews with women who have a history of both tanning and melanoma. Links to the MRF’s Facebook page and YouTube channel allow teens to take online polls, view the true impact of skin cancer in the “scar gallery” and participate in an interactive video about the pressure on teens to tan.

Melanoma is the fastest growing cancer in the United States and worldwide.
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