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Teen UV Swimwear Company Helps Raise Cancer Prevention Awareness, Platypus Australia Spread the Word for the I Am Sun Smart Campaign
Date:11/13/2013

Sydney, NSW (PRWEB) November 14, 2013

The forerunners in teen UV swimwear are doing what they can to help raise awareness for skin cancer as summer quickly approaches the southern hemisphere. Always willing to assist proactive initiatives such as the “I Am Sun Smart: Spread the Word” campaign launched by We Are Teachers, and supported by The Skin Cancer Foundation, Platypus Australia is telling industry cohorts and customers about the cause. The company’s founder and long time sun safety advocate Ms. Karel Wheen was impressed by the campaign, “It’s great to see innovative ways of getting young people to become more aware about skin cancer. This campaign is fantastic and we’ll do all we can to help spread the word.”

It’s generally accepted that getting a teenager to do anything outside their comfort zone, let alone putting on sunscreen, is a tall order. Being highly influenced by popular media and peer pressure, young adults often recoil from instruction given by authoritative figures for fear of social ridicule.

Recognizing this obstacle in getting their message across, The Skin Cancer Foundation created an interactive education program called Sun Smart U, which is the focus of the recent We Are Teachers “I Am Sun Smart: Spread the Word” campaign.

Ms. Wheen applauds this new effort to raise awareness saying, “The Sun Smart U program focuses on the well known fact that teens are influenced more by their peers than anyone else.” The interactive program is targeted for middle and high school physical education and health classes.

The kids and teen UV swimwear founder goes on to comment about the geniu
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