As part of the sponsorship, Transitions will launch a major European marketing campaign featuring the team. According to Lindsay Brown, General Manager of Europe, Middle East and Africa for Transitions, "In the team, we have found a true partner that can help us deliver our brand message to millions of our partners and consumers in a meaningful, impactful way. We are excited to kick off this relationship and look forward to working with the riders and staff for years to come."
Owned and managed by Slipstream Sports, Team Garmin-Transitions is dedicated to promoting ethical sporting and developing the next generation of cycling champions. In 2007, Slipstream created the most progressive anti-doping system in the professional sports world and now works with Anti-Doping Research, Inc. (ADR) and ADSI (the Anti-Doping Sciences Institute) to continue its anti-doping mission.
"From a business standpoint, working with Transitions is a perfect fit," said Matt Johnson, President of Slipstream Sports. "The sponsorship provides Transitions an opportunity to showcase their products to customers, globally."
For more information on Team Garmin-Transitions, visit www.slipstreamsports.com.
About Transitions Optical
Transitions Optical is the world's leading manufacturer of adaptive spectacle lenses. Transitions® lenses are everyday prescription lenses that provide comfortable vision and protection for the eyes. As clear as regular lenses indoors, they adapt to light outdoors according to the intensity of UV light to provide more comfortable vision whilst blocking 100% of harmful UVA
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