Tea Ingredients Publication Serves Robust Global Demand for Tea-Base...(non-beverage products is at a germinal s...),Health

Date:3/10/2008

non-beverage products is at a germinal stage of development. Assuring stability, potency, purity and nutritive properties of tea when it's included in product formulations requires competent technical support and reliable raw materials if benefits are to be realized," according to White.

Products touting tea as an ingredient, yet not actually delivering quantifiable levels of antioxidants or other tea-based constituents, may be misleading consumer's specific to assumed expectations regarding health benefits associated with tea consumption. The use of miniscule or unstable tea ingredients within consumer products also deprives the global tea industry of vital sales revenue by leveraging tea's growing popularity, yet not incorporating scientifically demonstrable levels of authentic tea constituents within consumer products. "Some product manufacturers simply add absurdly diluted levels of tea to their products to take advantage of tea's booming popularity, yet without the nominal expense of including real tea or its myriad derivatives within a product recipe. The use of quality tea ingredients and competent analytical resources provide a powerful competitive edge for product developers," states White.

One market indicator of the increasing science-based approach to tea products development is a new Executive and Technical seminar series added to the annual World Tea Expo trade show held in Las Vegas each year (May 2008). "With the exploding popularity and inherent healthiness of tea, an unprecedented number of new consumer products are being launched with tea as an ingredient. Our new Executive & Technical Series addresses science-based approaches to the ideation, formulation, and even regulatory strategies of proprietary tea product development. Tea Ingredients Annual 2008 is yet another resource answering the evolving technical business needs of companies entering the tea industry and requiring scientific support and supply resources for their offerin
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SOURCE Sage Group, LLC Copyright©2008 PR Newswire. All rights reserved

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