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Taylor Promoted to Independence Blue Cross Chief Marketing Executive
Date:1/19/2010

PHILADELPHIA, Jan. 19 /PRNewswire/ -- Independence Blue Cross today announced that Linda M. Taylor has been promoted to chief marketing executive. Taylor will report to Daniel J. Hilferty, president of Health Markets for Independence Blue Cross.

As chief marketing executive, Taylor will oversee commercial sales and marketing activities for Independence Blue Cross (IBC) and two of the company's third-party administrators:  Independence Administrators, and AmeriHealth Administrators. Her role includes new business sales, account management, marketing administration, and product development, as well as broker relations. Taylor will also work closely with IBC's subsidiary, AmeriHealth New Jersey.

A veteran of more than 20 years in the health benefits field, Taylor began her career at IBC in 1995, and has held roles of increasing responsibility, including several leadership and executive positions at the company and its subsidiaries. Most recently, she was senior vice president of sales and marketing at AmeriHealth Administrators, a position she held since 2002. She was also vice president of marketing at AmeriHealth New Jersey and has held several marketing positions in national accounts at IBC.

"I'm pleased to have a health benefits and marketing professional of Linda's caliber take on an increasingly important role as a member of our executive team," said Joseph A. Frick, president and CEO of Independence Blue Cross. "Our focus on our strategic vision has never been more important than in these challenging
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SOURCE Independence Blue Cross
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