Navigation Links
Taylor Promoted to Independence Blue Cross Chief Marketing Executive

PHILADELPHIA, Jan. 19 /PRNewswire/ -- Independence Blue Cross today announced that Linda M. Taylor has been promoted to chief marketing executive. Taylor will report to Daniel J. Hilferty, president of Health Markets for Independence Blue Cross.

As chief marketing executive, Taylor will oversee commercial sales and marketing activities for Independence Blue Cross (IBC) and two of the company's third-party administrators:  Independence Administrators, and AmeriHealth Administrators. Her role includes new business sales, account management, marketing administration, and product development, as well as broker relations. Taylor will also work closely with IBC's subsidiary, AmeriHealth New Jersey.

A veteran of more than 20 years in the health benefits field, Taylor began her career at IBC in 1995, and has held roles of increasing responsibility, including several leadership and executive positions at the company and its subsidiaries. Most recently, she was senior vice president of sales and marketing at AmeriHealth Administrators, a position she held since 2002. She was also vice president of marketing at AmeriHealth New Jersey and has held several marketing positions in national accounts at IBC.

"I'm pleased to have a health benefits and marketing professional of Linda's caliber take on an increasingly important role as a member of our executive team," said Joseph A. Frick, president and CEO of Independence Blue Cross. "Our focus on our strategic vision has never been more important than in these challenging times. I am confident that Linda's knowledge, company-wide experience, relationships, and strong skills in sales and marketing will be a great asset in helping us sustain our success in the marketplace."

Added Hilferty: "Linda brings extensive experience and depth of knowledge of our market. Through her leadership of the sales and marketing area, we will continue to best position IBC to retain current customers, attract new employers and individuals, and ensure fiscal stability."

Taylor is a member of the Healthcare Businesswomen's Association and the Society of Professional benefit Administrators. She serves on the board of directors of the Main Line YMCA and is the chair of the membership and human resources committees.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.3 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance.

Independence Blue Cross supports comprehensive health care reform that would extend coverage to all Americans, reduce costs, and improve quality. We also advocate reform that builds on the current employer-based system that currently serves 170 million Americans. Learn more about our views on health care legislation now working its way through Congress by visiting our website at

Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. More information about Independence Blue Cross is available at

SOURCE Independence Blue Cross



SOURCE Independence Blue Cross
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. Ann Taylor Stores Corp. Returns To St. Jude Childrens Research Hospitals Thanks and Giving Campaign(R) For The Third Year
2. Renowned cardiovascular researcher to receive Taylor Prize
3. ITelagen Taps Joel Taylor as Chief Healthcare Officer New Executive to Spearhead EMR Implementations
4. Ann Taylor Supports The Fight Against Breast Cancer
5. Western Wayne Family Health Center -- Taylor Dedication Ceremony Marks Important Step in Providing Healthcare to Underinsured and Uninsured
6. Roush Life Sciences Taylor to Chair MassMEDIC
7. SCAN Health Plan Selects Kathy Taylor-Laws as Vice President of Network Management Services
8. Starkey Hearing Foundation Partners With GRAMMY Foundation(R) to Announce SoundMatters(TM) Initiative: GRAMMY-Nominated Artist Taylor Swift, Along With Emerging Artists Crosby Loggins, Jimmy Wayne and GRAMMY-Nominated Sara Bareilles Lead the Way in the Pr
9. Jill Bolte Taylor Keynotes ATSU Women's Wellness Luncheon
10. Country Super Star Taylor Swift Stays Fearless With a Little Help From Milk
11. Giant Food Alerts Customers to Voluntary Recall of Grandma Taylors Gourmet Dipping Cookies Sold in Giant Stores
Post Your Comments:
(Date:11/30/2015)... Rosa, Calif. (PRWEB) , ... November 30, 2015 ... ... Management and Analytics for the last 15 years, announced today that Michigan-based Family ... A provider of care for over 45 years, FHC was awarded the largest ...
(Date:11/30/2015)... , ... November 30, 2015 ... ... new additions to its industry-leading suite of automated breast density assessment and ... America (RSNA) meeting, November 29-December 4, 2015 (South Hall booth #2377). Volpara’s ...
(Date:11/30/2015)... ... November 30, 2015 , ... Sikka Software announced today that ... Their Ecosystem empowers dentists to make complex business decisions by providing the tools and ... a free fee survey with 10 procedures customized by zip code. , The ...
(Date:11/30/2015)... , ... November 30, 2015 , ... ... Laser Center is one of a select few plastic surgeons in the New ... fat removal. , SculpSure™ is the world’s first heat-induced laser treatment for fat ...
(Date:11/30/2015)... Atlanta, Georgia (PRWEB) , ... November 30, 2015 ... ... training for healthcare professionals worldwide today released the results of a survey of ... Middle East and Africa found a growing global demand for high quality online ...
Breaking Medicine News(10 mins):
(Date:11/29/2015)...  Strengthening its leadership in connected healthcare informatics, ... IntelliSpace Portal 8.0 , the latest edition of ... helps radiologists detect, diagnose and follow-up on treatment of ... North America Annual Meeting (RSNA) in ... the changing demands in radiology that result from an ...
(Date:11/29/2015)... -- The GE Health Cloud 1 was unveiled today at ... North America (RSNA) meeting in Chicago ... cloud ecosystem and its applications will connect radiologists and clinicians ... teams – both inside and outside the hospital setting. ... "As the digital industrial leader, we are betting big on ...
(Date:11/27/2015)... , Pays-Bas, November 27, 2015 ... au traitement photodynamique au Bremachlorin contre le cancer ... approche consistant à combiner l,immunothérapie au traitement photodynamique ... --> Une nouvelle approche consistant ... contre le cancer avancé.    ...
Breaking Medicine Technology: