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Tate & Lyle launches TASTEVA™ Stevia sweetener
Date:9/12/2012

September 12, 2012 Tate & Lyle, the global ingredients and food solutions provider, introduces TASTEVA, a great tasting stevia sweetener that provides zero-calorie sweetness in use. With TASTEVA Stevia Sweetener, food and beverage manufacturers seeking sweetness from a natural source can reduce sugar levels by 50 per cent or more*, without the bitter/liquorice aftertaste often associated with other high purity, stevia-based sweeteners.

"Tate & Lyle spent over two years analyzing various steviol glycosides compositions and developed a proprietary process to give manufacturers the optimal balance of sweetness with 100 per cent great taste," says Jeremy Thompson, Director of Natural Sweeteners Product Management at Tate & Lyle. Tate & Lyle research and global customer feedback shows that TASTEVA Stevia Sweetener delivers a clean sweetness and a clear taste advantage over Reb A 97 and other stevia ingredients. These advantages have been demonstrated across a wide range of food applications, including beverages and dairy.

"TASTEVA Stevia Sweetener provides a superior tasting, natural origin sugar alternative to help our customers meet the challenge of reducing calories and sugar content," says Thompson, adding that customers benefit as well from Tate & Lyle's unique ingredient portfolio and deep expertise in designing sweetening solutions. "At Tate & Lyle, sweetness is in our genes; with this new addition to our natural portfolio, which also includes PUREFRUIT Monk Fruit Extract, we are uniquely positioned to tackle any sweetening challenge."

TASTEVA Stevia Sweetener will debut in Latin America as part of Food Ingredients South America in So Paulo in September 2012 and in Europe as part of Health Ingredients Europe in Frankfurt in November 2012, followed by more regional rollouts in 2013.
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Contact: Allison Parker
aparker@foodminds.com
585-260-8681
FoodMinds LLC
Source:Eurekalert

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