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Tanzania’s Healthy Pregnancy Text Message Service Reaches 100,000 Subscribers in 15 Weeks
Date:3/28/2013

Management, Phones for Health (mHealth) Country Coordinator is proud to introduce the service as part of the Tanzanian Ministry of Health and Social Welfare current mHealth initiatives: “The government actually has recognized the benefits of using technology for healthcare”, she elaborates. “The Ministry of Health and Social Welfare is giving a priority to mHealth initiatives and projects, because we have seen what it can do. The text message service Wazazi Nipendeni offers maternal health information and care of newborn. It can be accessed by the pregnant mother and couples through their mobile phone. Now people can have access to health information in the palm of their hands!” (See also the video of the Ministry of Health and Social Welfare of Tanzania http://goo.gl/5Ozdc.)

The media campaign and text messaging service support the Government of Tanzania (GoT) and the United Nations (UN) Campaign on Accelerated Reduction of Maternal Mortality in Tanzania (CARMMA TZ), officially launched by President Kikwete in 2011. The Wazazi Nipendeni campaign takes steps in operationalizing CARMMA TZ as well as in directly supporting the achievement of the Millennium Development Goals (MDG). It is the aim of the Tanzania governments Strategic Plan to accelerate reduction of maternal, newborn and child deaths in Tanzania (2008-2015). The Tanzania government aims to reduce the roughly 45,000 newborn deaths and 13,000 maternal deaths it registered in 2008 by three-quarters by 2015.

The mHealth Partnership Country Manager Emerson underlines that the text messages include comprehensive healthy pregnancy and safe motherhood topics: “The messages cover timed information concerning prevention of mother to child transmission of HIV/AIDS, antenatal care, family planning, ma
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