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Tanzania’s Healthy Pregnancy Text Message Service Reaches 100,000 Subscribers in 15 Weeks
Date:3/28/2013

Dar es Salaam, Tanzania (PRWEB) March 28, 2013

“Wazazi Nipendeni’ (Parents Love Me) is a national healthy pregnancy and safe motherhood multi-media campaign. The mHealth Tanzania Public Private Partnership strengthen this campaign by providing informative text messages and appointment reminders in Swahili at no charge for pregnant women and mothers of newborn babies up to 16 weeks of age. This service offers also free information to her supporters - such as husband, friends and family - and information seekers”, explains Sarah Emerson, Country Manager, mHealth Tanzania Partnership, CDC Foundation.

The Wazazi Nipendeni multi-media campaign includes promotion of the free text messaging service by listing the short-code on the campaign materials and instructs anyone interested in more information about healthy pregnancy to send the word ‘MTOTO’ (child) to the short-code 15001. Registrants receive instructional messages during registration, allowing them to indicate the woman’s current week or month of pregnancy (or the age of the newborn baby) during the enrollment process. “This process allows the recipients to receive specific text messages at the time the information is most relevant to them. The service registered an average of 7000 people per week. Healthcare partners such as the Elizabeth Glaser Pediatric Aids Foundation (EGPAF) and the Aga Khan Health Services - Joining Hands Initiative - play an important role by supporting the registration assistance of pregnant women at the healthcare facility level.

Eliza’s experience
“I found the text messages on my phone very useful during the period of my pregnancy”, says Eliza (29). This first-time mother was part of a group of women that gave feedback on the informative messages before the service started. She registered for the service as soon as it was launched in November 2012. “I was happy to receive the ‘Wazazi Nipendeni’ information about my pregnancy. I
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